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Take-Two Interactive Software Inc.'s Rockstar Games To Launch Grand Theft Auto Community on the Internet
Business Wire, June 29, 1999
NEW YORK--(BUSINESS WIRE)--June 29, 1999--
GTA: London 1961(PC) Missions To Be Given Away Free on the Internet
Rockstar Games, the high-end console division of Take-Two Interactive Software, Inc. (NASDAQ:TTWO), today announced that on July 1, it will launch its GTA community world wide web site, www.GTA2.com. Coinciding with the launch of www.GTA2.com. Rockstar will offer exclusively via download from the new site a free expansion pack for GTA:London 1969, GTA:London 1961. Rockstar plans to aggressively promote the site through an Internet advertising campaign which will also commence on July 1.
Rockstar will position www.GTA2.com as the official Internet center for Grand Theft Auto fans around the globe. Along with GTA:London 1961, the GTA the movie short, and release information and links to other GTA fan sites will immediately be available. Over the coming months Rockstar plans to enhance www.GTA2.com with e-commerce features, new demo versions of Grand Theft Auto products, critical release and pre-release information and game hints. At its height the original GTA web site, www.GTA.com hosted more than 500,000 individual user visits per month.
GTA:London 1961 is a complete new level and a valuable prequel to GTA: London 1961. It will be completely free, but will only work if you own a copy of GTA:London 1969, for the PC. GTA:London 1969, which reached the No.1 position in the U.K.'s ChartTrack sales charts, is the first ever mission pack for Rockstar's best-selling Grand Theft Auto. Grand Theft Auto products have shipped more than 2.5 million copies to retailers worldwide in the past eighteen months.
Sam Houser, President of Rockstar Games, said "July 1st is a big day for fans of Grand Theft Auto. Not only are we giving away a free expansion pack, containing some very impressive and fun gameplay innovations, but we are also launching our official GTA2 website, www.GTA2.com. Both events should keep the game's large Internet fanbase very excited prior to the launch of GTA2 this fall."
Take-Two Interactive Software, Inc. is an integrated global developer, marketer, distributor, and publisher of interactive entertainment software games and accessories for the PC, Sony PlayStation, Nintendo 64, Nintendo Game Boy Color and the Sega Dreamcast. Take-Two is headquartered in New York City, with publishing, marketing, and sales offices in the United Kingdom, Germany, France, and Australia and a licensing office in Japan. The company owns rates the following development and/or publishinathering of Developers, the Dallas based corporate union of six of the world's premier game development compcontained herein are the property of their respective holders.
Safe Harbor Statement under the Private Securities Reform Act of 1995: The statements contained herei involve risks and uncertainties including, buttities into its operations, credit risks, invent undertakes no obligation to update forward-looking statements contained within this press release.
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