United States Senate Awards E-Mail Management To General Interactive; US Senators Receive Hundreds of Thousands of E-Mail Messages Each Day

Business Wire, June 4, 1999

CAMBRIDGE, Mass.--(BUSINESS WIRE)--June 4, 1999--

EchoMail Technology Used To Better Serve

Online Constituents

To support the United States Senate in responding to the hundreds of thousands of e-mail messages received each day, General Interactive, Inc., (GII) The E-Mail Company, has been awarded a contract for E-Mail Management by the Office of the Sergeant at Arms. Under the terms of the Agreement, the US Senate will use GII's award-winning E-Mail Management Software, EchoMail(R), to improve online service.

EchoMail automatically reads, stores, routes, logs, and tracks inbound and outbound e-mail using advanced pattern recognition and classification technology. EchoMail is based on core technology called XIVA(R), the product of two decades of research in signal processing, information retrieval, neural networks, natural language processing, and semantic networks. Key benefits of EchoMail include the use of standard external computer interfaces for input of data and the ability of the system to handle incoming information in a robust manner, without loss or duplication. Other benefits include high performance throughput of information into EchoMail and fast resumption of services after a network failure.

"EchoMail was selected to help improve online service. It will be used to receive, manage, route, respond to and track inbound and outbound e-mail by each Senate office, explained Steve Walker, manager, Web and Technology Assessment. 'This solution will help Senators reduce processing time when tracking and responding to e-mail received from their constituents.

"Given the growing number of people online and the exploding demand for service, e-mail processing and response has become more complicated, says V.A. Shiva, president and CEO, General Interactive, Inc. Mismanaged e-mail can ruin long-standing relationships or damage valued reputations. EchoMail is designed to help improve relationships and handle high volumes of inbound and outbound e-mail. It is a valuable tool for any organization interested in listening to their customers."

About General Interactive

General Interactive's award winning EchoMail product line is helping people around the globe to communicate. EchoMail product suite is the industry's only Relationship Marketing Operating System (RMOS). The suite includes; EchoMail/CC-Customer Care, EchoMail/DM-Direct Marketing, and EchoMail/BI Business Intelligence (E-Mail Analysis). EchoMail is used by major brands around the world to handle one-to-one customer care.

President and founder, V.A. Shiva, known throughout the industry as Dr. E-Mail, pioneered the early development of E-Mail technology and intelligent messaging solutions. Primary markets include customer-focused enterprises such as electronic commerce, high-technology, financial services, government, retail and the entertainment industry. Their professional services division is dedicated to creating state-of-the-art interactive designs and thematic concepts. Multi-media E-Mail campaigns, 2D and 3D animation, banner advertisements and educational programs are standard offerings.

General Interactive's global customer base and marketing programs feature qualified corporations throughout the United States. For more information about General Interactive, visit the company's World Wide Web site at http://www.interactive.com or contact Jane B. Welch, Vice President, Marketing & Communications, 66 Church Street, Cambridge, MA 02138; phone (617) 354-8585, ext. 215; E-Mail: press@interactive.com.