MicroStrategy's DSS Broadcaster Named Data Warehousing Product of the Year by Datamation Magazine

Business Wire, March 11, 1999

VIENNA, Va.--(BUSINESS WIRE)--March 11, 1999--

Industry's First Information Broadcast Server Recognized

As One of the Most Important Technologies for 1999

MicroStrategy(R) Incorporated (NASDAQ: MSTR), a leading worldwide provider of mission-critical decision support systems, today announced that DSS Broadcaster(tm) was selected by PlugIn Datamation as the `IT Manager's Choice' Product of the Year in the data warehouses and datamarts category.

This is the second consecutive year that PlugIn Datamation, a monthly publication specializing in the coverage of real-world IT solutions, has recognized a product in MicroStrategy's DSS Suite(tm) as one of the key technologies in IT. DSS Broadcaster garnered nearly 60% of the votes in its category, more than three times the amount of the next closest product, to win the award.

"IT managers have again acknowledged MicroStrategy as a leading platform for enterprise-wide business intelligence solutions," said Michael J. Saylor, president and CEO of MicroStrategy Incorporated. "DSS Broadcaster's ability to transform the entire data warehousing environment from a traditionally passive resource into an active enterprise information portal allows businesses to fully maximize their data warehouse investments. We're excited that PlugIn Datamation recognizes the tremendous impact that DSS Broadcaster can have on an organization's data warehousing and e-business operations."

DSS Broadcaster Provides Personalized Information Broadcasting

DSS Broadcaster is a powerful information broadcast server capable of delivering personalized messages to millions of recipients via e-mail, fax, pager, mobile phone, and PDA device. Using exception conditions and recurring schedules as triggers, DSS Broadcaster helps maximize the value of data warehouses by providing critical information as part of the normal business process.

DSS Broadcaster allows content to be personalized to the individual subscriber, preventing information overload and ensuring that security requirements are strictly enforced. DSS Broadcaster provides intelligent information delivery within the enterprise, but can also extend out to vendors, partners, business customers and even consumers. DSS Broadcaster is ideal for enabling e-business and the automation of sales and marketing operations.

Annual Awards Competition Highlights Outstanding New Technologies

Now in its eighth year, the Product of the Year awards recognize outstanding applications, development tools, servers, workstations, switches, and other new hardware and software that are expected to have the biggest impact on businesses. PlugIn Datamation readers selected DSS Broadcaster from an elite group of products nominated by the industry's leading analysts, consultants, and IT professionals.

About MicroStrategy Incorporated

MicroStrategy is a leading worldwide provider of enterprise decision support system ("DSS") software and related services. MicroStrategy's product line (DSS Suite(tm)) enables both active and passive delivery of information from large-scale databases, providing Global 2000 enterprise user communities with timely answers to mission-critical questions.

MicroStrategy's decision support platform enables users to query and analyze the most detailed, transaction-level databases, turning data into business intelligence. In addition to supporting internal enterprise users, MicroStrategy's products extend DSS beyond corporate boundaries to customers, partners and supply chain constituencies through a broad range of pull and push technology such as the Internet, e-mail, telephones, pagers and other wireless communications devices. MicroStrategy also offers a comprehensive set of consulting, training and support services for its customers and partners.

MicroStrategy has over 650 customers across such diverse industries as retail, telecommunications, finance, insurance, healthcare, pharmaceuticals and consumer packaged goods. MicroStrategy's customers use DSS Suite to perform mission-critical activities such as: customer segmentation and profitability analysis; supply chain management; one-to-one customer marketing; financial analysis; customer acquisition, retention, and churn analysis; merchandising and inventory analysis; product category management; and customer risk profiling. Representative MicroStrategy customers include American Express Travel Services, CVS Pharmacy, Harris Teeter, IMS America, Kmart, MCI WorldCom, Merck-Medco, Nike, and Ralston Purina. MicroStrategy has also entered into relationships with more than 145 system integration, application development and platform partners, including Acxiom, Andersen Consulting, HNC Software, IBM, NCR, and Oracle.

For more information, please visit MicroStrategy's Web site: http://www.strategy.com.

MicroStrategy, DSS Broadcaster, and DSS Suite are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.