Media Metrix Appoints Jim D'Arcangelo Senior Vice President, Marketing and Business Development

Business Wire, March 15, 1999

NEW YORK--(BUSINESS WIRE)--March 15, 1999--Media Metrix, the leader in Internet and Digital Media measurement, today announced the appointment of Jim D'Arcangelo as Senior Vice President, Marketing and Business Development.

In this new position, D'Arcangelo is responsible for product marketing across Media Metrix' audience measurement, technology measurement and e-commerce product lines. He will also lead the company in the development of new business initiatives. He reports to Mary Ann Packo, President and Chief Operating Officer of Media Metrix.

"Jim D'Arcangelo is an innovator in new media and interactive marketing, and we are thrilled to bring his knowledge and experience to Media Metrix," said Packo. "His synergistic approach to product marketing and successful track record in business development are great assets to our company and the Media Metrix brand."

"I am very excited to be a part of this rapidly growing and dynamic company," said D'Arcangelo. "I look forward to adding value to Media Metrix' marketing and business development initiatives, and to building on the company's dedication to serving the needs of new media marketers and advertisers. Simply put, I want to help enhance and extend Media Metrix' market leader status."

Prior to joining Media Metrix, D'Arcangelo served as Group President of Telecommunication for NFO Worldwide and brings with him a knowledge of strategic and product marketing, sales, and research business management. As Group President at NFO Worldwide, D'Arcangelo was responsible for the NYPM Yellow Pages Audience Measurement unit, NFO Ad Impact and NFO Telecommunications. Prior to NFO, he was a partner at The Kelsey Group, a consulting group specializing in telecommunications and interactive businesses.

In the early 1990's, D'Arcangelo was head of national sales and marketing at Bell Atlantic Directory Services and served on the first Bell Atlantic Interactive Transaction & Advertising "Scout" Team -- giving him an early introduction to the online world. He holds a B.A. from Princeton, an M.S. from Johns Hopkins University and a M.B.A. from George Washington University. He is also a doctoral candidate at George Washington University.

About Media Metrix

Media Metrix, Inc., with offices in New York City, Atlanta, San Francisco and Port Washington, NY, provides leading advertising agencies, new and traditional media companies, e-commerce marketers, financial institutions and technology companies with comprehensive coverage of all digital media (including more than 15,000 Web sites and online properties). Media Metrix offers monthly, weekly, and real-time data collection and reporting, and a sample of more than 40,000 people under measurement.