McHenry Metals Broadens Direct Marketing Program with TourPure Presence in Leading Golf Catalogs

Business Wire, March 31, 1999

CARLSBAD, Calif.--(BUSINESS WIRE)--March 31, 1999--McHenry Metals Golf Corp. (NASD BB:GLFN) has established relationships with three major national golf catalogs to create additional consumer demand for its line of TourPure drivers and fairway woods.

The three premium golf catalogs -- "Edwin Watts Golf," "Golfsmith" and "The Official PGA Tour Catalog" -- complement the company's 30-minute TourPure television infomercial that has been running daily on The Golf Channel, regional Fox Sports networks and local network affiliates since December 1998.

"These publications are mailed 4 to 6 times per year to millions of avid golfers who frequently purchase premium golf equipment," said Brian Fortini, vice president of sales and marketing for McHenry Metals. "In addition to generating direct sales, our presence in these catalogs provides tremendous exposure for our TourPure metal woods further driving consumer awareness and demand."

Fortini added, "We have the no. 1 most popular driver on the Senior PGA Tour and a highly successful infomercial to spur consumer demand at the retail level. The direct marketing partnerships forged with these leading catalog retailers is yet another element of our business strategy that is in place."

McHenry Metals develops and markets a complete line of TourPure drivers and fairway woods -- the first metalwoods to combine the forgiveness of titanium with the power of tungsten. The company's inspirational founder, Gary Adams, also founded Taylor Made Golf Co. and is generally regarded as the "father of the metalwood."

The company has accounts with approximately 1,500 retailers nationwide. For the name of a TourPure golf shop or retailer near you, please call 888/822-4900 or visit our Web site at: www.mchenrymetalsgolf.com.