TWA Joins Netcentives' ClickRewards Network, Awards Frequent Flyer Miles to Online Shoppers

Business Wire, May 10, 1999

SAN FRANCISCO--(BUSINESS WIRE)--May 10, 1999--

Netcentives Now Has Exclusive Online Reward Agreements with Eight

of the World's Top Ten Airlines

TWA (AMEX:TWA), the country's eighth largest airline, and Netcentives, a leading provider of Internet loyalty, direct-marketing and promotion solutions, today announced that the airline's frequent flyer program, Aviators(sm), has joined Netcentives' ClickRewards Shopping Network.

Under the agreement, Netcentives will be the exclusive online points-based rewards partner for TWA's Aviators program, whose members can now earn frequent flyer miles when they make online purchases at Web sites that are part of Netcentives' growing online shopping network.

"We're always looking for new and better ways to recognize and reward our best customers," said Craig Andersen, director of frequent travel marketing at TWA. "The ease and convenience of ClickRewards gives members the opportunity to earn Aviator miles, that they can put towards free travel on TWA, while they shop at some of the best sites on the Web."

TWA is the eighth top-ten airline to forge an exclusive online rewards alliance with Netcentives. The ClickRewards Online Shopping Network now includes more than 40 leading online merchants including barnesandnoble.com, Preview Travel, Beyond.com, OfficeMax.com, 1-800-FLOWERS, Music Boulevard, macy*s.com, BrainPlay.com, and E

RADE.
     "TWA prides itself on setting new standards for customer
satisfaction," said West Shell III, president and CEO of Netcentives.
"Today the airline is demonstrating its commitment to offering
valuable services to its frequent flyers, both in the air and on the
Web."
     Consumers who are not already Aviators members can sign up
through www.twa.com. To sign up for ClickRewards, they can go to
www.clickrewards.com or participate in a ClickRewards offer at a
participating merchant's Web site.

About Netcentives

     San Francisco-based Netcentives Inc., is a leading provider of
loyalty, direct-marketing and promotion products designed to drive
electronic commerce. Chosen by the Internet's top brands, Netcentives
develops measurable, effective marketing tools to motivate consumer
behavior. Based on its Secure Rewards Architecture(tm), Netcentives
offers a wide range of powerful promotion and direct marketing
programs, including the ClickRewards Shopping Network, Custom Loyalty
Networks for major brands and portals and ClickRewards@Work, a
corporate incentives solution.
     Netcentives also offers e-commerce consulting and integration
through its Professional Services group. Netcentives customers include
barnesandnoble.com, Beyond.com, E*TRADE, garden.com, Macy's.com, Music
Boulevard, msn shopping, OfficeMax.com, Preview Travel, and Yahoo!
among others. For more information on Netcentives, visit
www.netcentives.com or call 415/538-1888.

About TWA

     TWA flies approximately 2 million passengers per month on more
than 800 daily flights to 100 destinations (including seasonal
service) in North America, the Caribbean, Europe, North Africa and the
Middle East.

     Note to Editors: Netcentives, ClickRewards, ClickMiles and the
ClickRewards logo are trademarks of Netcentives Inc. Other product and
company names herein may be trademarks of their respective owners.