Marketwave to Integrate Web Traffic Analysis Solution with IBM Business Intelligence Software

Business Wire, May 17, 1999

SEATTLE--(BUSINESS WIRE)--May 17, 1999--

-- Hit List products offer enhanced flexibility, analysis and

management for Internet data collection --

Marketwave Corporation, a member of IBM's Solution Developer Program and leading developer of real-time Web mining and traffic analysis software, today announced that it will integrate its Hit List(A) family of solutions with IBM's business intelligence products, including the upcoming DB2 Universal Database Version 6.1(B).

Marketwave made this announcement in coordination with IBM's announcement of DB2 Universal Database Version 6.1.

Hit List is a family of software products that allows Internet marketers and Web developers to identify and analyze how their Internet/intranet presence is being used by visitors. In addition, Hit List's exclusive DataLink (tm) technology allows the integration of web traffic data with other enterprise databases, allowing businesses to make informed, educated business decisions about their e-commerce strategies based on factual data and quantifiable information.

The Hit List report format allows marketers and Web developers to easily and immediately understand return on investment of online marketing campaigns and make better business decisions, such as whether to reposition their product line or build more effective content. Hit List's exclusive DataLink (tm) technology along with its scalability and open architecture allow an integration of web traffic data with other enterprise databases, allowing businesses to make informed, educated business decisions about their e-commerce strategies based on factual data and quantifiable information.

The integration of Hit List with IBM's DB2 Universal Database Version 6.1 provides users with enhanced scalability and reliability while increasing analysis, reporting, data access and data management capabilities. It also gives users greater capacity for customizing the information and integrating a variety of systems.

"As companies continue to rely more heavily on Web sites for doing business, they realize how important it is to gather detailed information about who visits the sites," said Steve Podradchik, CEO of Marketwave. "By integrating our Hit List solution with DB2 Universal Database Version 6.1, we're able to offer customers additional capabilities for efficiently analyzing, storing and using that critical data to help make their Web sites and their businesses successful."

"Web sites have become vital tools for doing business, but to help make them truly successful, companies must track the huge amounts of traffic on their sites, analyze it and use it to make better business decisions," said Scott Armour, director, Worldwide ISV Software Sales and Marketing, IBM Software Group. "This integrated solution results in a powerful, flexible method for making maximum use of Internet traffic information, including identifying trends and responding to them throughout the company."

About DB2 Universal Database

As the foundation for e-business, DB2 Universal Database is the industry's first multimedia, Web-ready relational database management system, strong enough to meet the demands of large corporations and flexible enough to serve medium-sized and small businesses. DB2 Universal Database combines power for business intelligence (data warehousing and data mining) with industry-leading performance and reliability to drive the most demanding industry solutions. DB2 Universal Database together with Internet technology makes information easily accessible, available and secure. With more than one million DB2 server licenses and 40 million users, IBM is the marketshare leader in the worldwide database industry according to Dataquest Inc., a unit of GartnerGroup, Inc. More information on IBM data management can be found at http://www.software.ibm.com/data.> About Marketwave Corporation

Marketwave Corporation, the innovator in real-time Web mining and traffic analysis, is headquartered in Seattle. Founded in 1996 with the vision of making it easy for businesses to maximize their Internet opportunity, Marketwave is a privately held corporation. For more information, visit the Web site at www.marketwave.com, or call 206/682-6801.

(A) Indicates trademark or registered trademark of Marketwave Corporation.

(B) Indicates trademark or registered trademark of International Business Machines Corporation. All other trademarks are the properties of their respective companies.