KeyCorp Turns to Art Technology Group's Dynamo to Enhance Customer Experience Online

Business Wire, May 24, 1999

BOSTON--(BUSINESS WIRE)--May 24, 1999--

Dynamo(R) Product Suite Enables One of Nation's

Largest Financial Services Firms to Deliver Personalized Features,

Handle Increased Traffic Load

Art Technology Group, Inc. (ATG), developers of e-commerce and online personalization software, today announced that KeyCorp (NYSE:KEY), one of the nation's largest financial services companies, has chosen ATG's Dynamo(tm) product suite as its e-commerce solution to power its new, enhanced Web site at www.key.com. KeyCorp plans to use this site upgrade to greatly expand its online banking offerings and to better serve the ever-changing needs of its customers.

The full-service banking and financial site is being re-engineered on the Dynamo product suite to support Key's growing online e-commerce community, replacing an existing system the company had outgrown. The new site will be designed to unify all of KeyCorp's offerings, giving customers personalized access to a wide variety of financial services, resources and e-commerce opportunities. The key.com site will be built to accommodate increased traffic flow during peak loads and will feature a scalable architecture that can be adapted to meet future needs.

"We recognize the value of creating and maintaining customer relationships, and our aim with this new site is to improve the customer experience online," said Allen J. Gula, Jr., Group Executive Vice President and Chief Technology Officer at KeyCorp. "ATG's Dynamo gives us a solid and reliable e-commerce foundation on which to deliver reliable, customized financial services and support to our customers 24 hours a day, seven days a week. With Dynamo, we have the ability to support the full complement of our online banking services.

The flexibility of ATG's architecture means that KeyCorp can leverage its established IT infrastructure which features a four-channel real-time link for simultaneous transactions between Web, branch, phone, and ATM. By augmenting these capabilities with ATG's Dynamo Personalization Server, KeyCorp can perform complex customer analysis such as cross-selling and customer retention and profitability.

"We are pleased that KeyCorp has made the commitment to servicing its customers using the Dynamo solution," said Jeet Singh, president and CEO of ATG. "As the banking industry consolidates through mergers and acquisitions, one key differentiator will be how they manage their customer relationships. KeyCorp is looking ahead by investing in these relationships now."

The site is expected to launch this summer.

About KeyCorp

KeyCorp (NYSE:KEY) is one of the nation's largest financial services companies, with assets of about $80 billion. Through a nationwide network of offices, Key companies provide investment management, retail and commercial banking, consumer finance, and investment banking products and services to individuals and companies across the U.S. In addition to its offices, Key operates a network of 2,600 ATMs and telephone banking centers (1-800-KEY2YOU) that provide account access and financial products 24 hours a day. Key's Web site is http://www.key.com.

About Art Technology Group

Art Technology Group, Inc. (ATG) is a leading provider of Internet customer relationship management and electronic commerce products and services. ATG offers an integrated suite of Java application server-based products and services, as well as related application development, integration and support services. ATG's Dynamo product suite enables Fortune 1000 enterprises, as well as new businesses using the Internet as their primary business channel, to understand, manage and build their online customer relationships and to more effectively market, sell and support their products and services over the Internet.

The Dynamo solution is designed to provide businesses with the core platform and software tools required to develop and deploy personalized, scalable and reliable e-commerce Web sites. Dynamo is licensed to over 100 customers including: 3M, BabyCenter, BellSouth, BMG Direct, Eastman Kodak, Informix, John Hancock Funds, Inc., Network Solutions, Newbridge Networks, Scudder Kemper Investments, Sun Microsystems and TheStreet.com. The Company is headquartered in Boston, MA with additional locations in San Francisco and London.

Dynamo is a registered trademark of Art Technology Group.