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RAVEWORLD.net Brings Dance Music to the Masses; RAVEWORLD.net Custom Dance Genre CDs Outselling Competitor Online E-retailers; Move Establishes RAVEWORLD.net as a Record Label
Business Wire, May 25, 1999
LOS ANGELES--(ENTERTAINMENT WIRE)--May 25, 1999--
RAVEWORLD.net, the vertical magnet portal for generation Y, today announced a new e-commerce capability that is enabling rave-style dance music enthusiasts to purchase compilation and custom CDs featuring top dance recording artists directly from the RAVEWORLD.net site.
A response to the growing demand for electronic music, six new limited-edition compilation CDs bring the best in underground dance music selections from world-class superstar DJs and producers including FatBoy Slim remixes, Goldie, Ronie Size, Armand Van Helden, DJ Spooky, and DJ Rap. With distribution partner CDuctive, the combination of the new CDs and e-commerce capability now positions RAVEWORLD.net as a dance-genre music record label.
"CDuctive has a strategic network of online partners such as CDnow, RAVEWORLD.net Rolling Stone, Pseudo.com and Tunes.com to deliver cutting edge, independent label music on the Internet," said John Rigos, CEO of CDuctive. "We are finding that the phenomenal explosion of RAVEWORLD's online programming combined with inventive merchandising of the artists featured on these CDs, has established RAVEWORLD.net as the leading provider of dance-genre music through CDuctive."
The six RAVEWORLD.net CDs are compiled for each existing genre of dance music: Jungle, Techno/Trance, House, Triphop, urban hip-hop and a sampler disc. Artists on the compilation CDs are FatBoy Slim remixes, Goldie, Ronie Size, Armand Van Helden, DJ Spooky, DJ Rap, Oneiric, Coldcut, Invisibl Skratch Piklz, Mix Master Mike, X-ecutioners, Aphrodite & Mickey Finn, Clifford Gilberto Rhythm, Juno Reactor, Eat Static, Luke Slater, Roger Sanchez, Da Mob featuring Jocelyn Brown, Ultra Nate and Wamdue Project. The delivery of compilation CDs along with the existing RAVEWORLD mixing lab -- where dance-genre music fans can mix up to 72 minutes of music from thousands of tracks -- migrates RAVEWORLD.net from web site to record label. Compilation CDs can be ordered directly from RAVEWORLD.net for $10.99 in addition to shipping and handling.
"The success of RAVEWORLD.net has been built by the loyal support of dance-genre music fans all over the world," said Mark Lacey, president of RAVEWORLD Network and founder of RAVEWORLD.net. "The delivery of compilation and custom CDs is the next logical step in our strategy to continually meet the growing demand of rave-style dance music enthusiasts."
About the RAVEWORLD.net Web Site
RAVEWORLD.net is an audio/video enhanced vertical portal targeted at dance music and urban culture enthusiasts. Previously, underground dance music could only be heard through exclusive circumstances limiting the ability of fans to access music concerts, CDs or vinyl. By using the internet, RAVEWORLD.net has removed the previous boundaries and created an environment for fans to view episodic programming such as Freak City (now in its 16th episode), concert netcasts by established and emerging DJs and musicians, and purchase customizable CDs or vinyl typically unavailable in traditional music stores. The advent of advanced streaming media technology and the web now provides the unique forum to make rave music ubiquitous.
About RAVEWORLD.net
RAVEWORLD.net was created in 1997 to provide a boundary-free forum for electronic and dance music enthusiasts. The combination of exclusive programming, chat and e-commerce has established RAVEWORLD.net as a magnet portal for Generation Y -- the 16-32 year old market that is driving e-commerce and streaming media content. RAVEWORLD.net has developed unique relationships with industry leaders such as Microsoft to provide a weekly original content radio show on the Internet Explorer Toolbar; CDuctive as a CD distribution and marketing partner; and Urban Sportswear Manufactures who have licensed the RAVEWORLD label for a line of urban clothing.
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