USANA Wins DSA Industry Innovation Award

Business Wire, May 28, 1999

SALT LAKE CITY--(BUSINESS WIRE)--May 28, 1999--

USANA Inc., (Nasdaq: USNA) The Direct Selling Association (DSA) has given USANA Inc. its 1999 Industry Innovation Award, recognizing the company for its web site at www.usana.com.

USANA's science-based, 2000-page website draws an average of 4.5 million hits per month and approximately 100,000 user sessions per day.

Presented at its annual convention held in San Diego, May 23-25, the award is given to recognize a DSA-member company that has developed an innovative approach to direct selling and exemplifies a positive image for the industry.

The DSA is the national trade association of the leading firms that market directly to consumers, including Amway, Avon (AVP), Mary Kay, NuSkin (NUS), Shaklee, and Tupperware. The Association is a self-regulating organization that actively promotes high levels of business ethics among its 140 members.

"In 1995, we started our Internet project with a vision of what it could become," said USANA's President, Dr. Myron Wentz. "We began pioneering a credible Internet source of science-directed nutrition information for our customers. We plan to continue to build our website into a leading e-commerce site."

USANA Inc. develops and manufactures high quality nutritionals, personal care and weight management products that are sold directly to approximately 30,000 preferred customers and 118,000 distributors throughout the United States, Canada, Australia, New Zealand and the United Kingdom. More information on USANA can be found at http://www.usana.com.

This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act.

Actual results could differ materially from those projected in the forward-looking statements, which involve a number of risks and uncertainties, including reliance upon the company's independent distributor network, government regulation of products, manufacturing and marketing and risks associated with international expansion, and should be considered in conjunction with the cautionary statements contained in USANA's most recent filing with the Securities and Exchange Commission on Form 10-Q and 10-K.