Dow Jones Interactive Plans Joint Effort With Fuld & Company to Create Competitive Intelligence Resources

Business Wire, May 3, 1999

PRINCETON, N.J.--(BUSINESS WIRE)--April 29, 1999--

Dow Jones & Company announced today plans to develop a program with Fuld & Company, a leading competitive intelligence consulting firm, to create ground-breaking competitive intelligence resources that will help Dow Jones Interactive subscribers leverage business information to build competitive advantage. Iron Horse Multimedia, an electronic publisher of interactive competitive intelligence training programs, is expected to contribute Web-based training modules on competitive intelligence.

"An alliance with Fuld and Iron Horse will take business intelligence to the next level by bringing together Dow Jones Interactive's powerful content and ease of use, Fuld's depth of experience in competitive intelligence analysis and research techniques, and Iron Horse's customized Web-based training programs," said Timothy M. Andrews, vice president and editor, Dow Jones Interactive. "Armed with targeted information, tools and training found in one central location, our customers will be able to conduct thorough competitive intelligence research and make even better business decisions."

Plans call for Fuld & Company and Iron Horse Multimedia to create and contribute content to a new dedicated competitive intelligence area of Dow Jones Interactive - to be launched later this year.

Some of the features include:

-- Training modules created by Iron Horse to provide instruction on

the fundamentals of competitive intelligence analysis, including

setting up projects, improving research techniques, and

conducting global intelligence.

-- Regular columns and industry overviews on competitive

intelligence by Fuld industry practice managers, prepared

exclusively for Dow Jones Interactive, will cover competitive

intelligence issues pertinent to customers.

-- Special tips and indexing topics for competitive intelligence

will help customers quickly find targeted information, such as

competitors' pricing and cost structure.

"This new service will help Dow Jones Interactive subscribers better understand their own competition and competitive threats, and can ultimately lead them to market dominance," according to Fuld & Company, founder and president, Leonard Fuld.

"Effective competitive intelligence requires that businesspeople know exactly how to find and how to best use competitive information and how to turn that information into intelligence," said Charles Alexander, president of Iron Horse Multimedia. "Our customized training courseware will give Dow Jones

Interactive subscribers tools to meet their industry-research goals, whether they are business end-users or information professionals."

About Dow Jones

Dow Jones Interactive Publishing, a division of Dow Jones & Company, provides business news and information to corporations and consumers through Dow Jones Interactive, the largest paid corporate news and information service with more than 650,000 computer users, and The Wall Street Journal Interactive Edition, the largest paid subscription site on the World Wide Web with more than 283,000 subscribers. More information on Dow Jones Interactive Publishing and its products can be found at (http://ip.dowjones.com).

In addition to Dow Jones Interactive, Dow Jones & Company (NYSE:DJ) publishes The Wall Street Journal and its interactive and international editions, Barron's and SmartMoney magazines and other periodicals, Dow Jones Newswires, Dow Jones Indexes and the Ottaway group of community newspapers. Dow Jones is co-owner of the CNBC television operations in Asia and Europe, and also provides news content to CNBC in the U.S.

About Fuld & Company

Based in Cambridge, Mass., Fuld & Company has a staff of more than 40 providing research and analysis to financial services, utility/energy, manufacturing, high technology, telecommunications, healthcare and consumer product services. Leonard Fuld is a worldwide expert and author with more than 20 years of experience in the field of competitive intelligence, and has counseled more than half of the Fortune 500 companies in his practice. Additional information can be found at (http://www.fuld.com).

About Iron Horse Multimedia

Founded in 1996, Montreal-based Iron Horse Multimedia is an electronic publisher of interactive training software in the field of competitive intelligence (CI). The company's Fuld War Room CI training suite is the first multimedia courseware created specifically for the CI market. The training suite was created in conjunction with Fuld & Company, North America's leading competitive intelligence consultants.

Through its consulting division Iron Horse also creates custom CI training solutions for corporate clients. Those solutions include Web-based training systems as well as CD-ROM and instructor-led programs.

Dow Jones Interactive, Publications Library, The Wall Street Journal Interactive Edition, The Wall Street Journal and Barron's are marks of Dow Jones & Company. SmartMoney is a registered trademark of SmartMoney, a joint venture of Dow Jones & Company and The Hearst Corporation. All other products mentioned are the marks of their respective owners.