Epson Delivers Photo-Quality 1440 dpi USB Ink Jet Printer Technology to Consumers for Less Than $100; Consumers Get More Value, Performance with EPSON Stylus Color 660 New Price of $99

Business Wire, Nov 1, 1999

LONG BEACH, Calif.--(BUSINESS WIRE)--Nov. 1, 1999--

Epson America Inc., creator of high-quality, award-winning imaging products, today announced it has lowered the price of the EPSON Stylus(R) Color 660.

With an estimated street price of $99 after $30 rebate, it is the lowest priced 1440 dpi ink jet printer and lowest priced USB-ready ink jet printer on the market today. At such an attractive price point, this printer offers an even more compelling value to consumers who don't want to compromise performance.

"We are pleased that consumers can now take advantage of a true photo-quality printer at a sub-$100 price," said Rajeev Mishra, product manager, consumer ink jet printers, Epson. "And with people planning their holiday purchases now, the extreme value we offer with this price drop makes the choice of Epson technology an easy decision."

EPSON Stylus Color 660 -- High-performance Features, Low Price

Ideal for home users, the EPSON Stylus Color 660, which was previously priced at $129, combines Epson's Micro Piezo technology, 1440 x 720 dpi and fast overall print performance -- 5 PPM black text and 3.5 PPM color. Windows-compatible out of the box, the EPSON Stylus Color 660 also offers a coupon in the box for a free Epson USB Adapter Kit -- a $39 value.

The EPSON Stylus Color 660 has a full-featured software bundle, including Polaroid PhotoMAX Pro and ArcSoft PhotoPrinter SE. Additionally, users can choose two software titles from an impressive variety of categories ranging from graphics and design, such as Corel Ventura and Print Artist, to best selling games, such as Diablo, Barbie as Rapunzel, and many more.

The printer offers a one-year EPSON Exchange Warranty, allowing customers to receive a replacement printer if a problem cannot be corrected by telephone technical support, and is backed by the EPSON Connection,(SM) a customer support and technical assistance line.

About Epson

Epson offers an extensive array of award-winning image capture and image output products for the consumer, business and graphic arts markets. The company is also a leading supplier of value-added point-of-sale (POS) solutions for the retail market. Founded in 1975, Epson America Inc. is the U.S. affiliate of Japan-based Seiko Epson Corporation, a global manufacturer and supplier of high-quality technology products that meet customer demands for increased functionality, compactness, systems integration and energy efficiency. Epson America Inc. is headquartered in Long Beach.

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