Mort Marcus Named Executive Vice President, Sales and Development for go.com

Business Wire, Nov 11, 1999

NORTH HOLLYWOOD, Calif.--(BUSINESS WIRE)--Nov. 10, 1999--

Mort Marcus has been named executive vice president, sales and development for go.com, it was announced today by Steve Bornstein, chairman of Disney's Buena Vista Internet Group (BVIG).

The appointment will be effective Nov. 17, when Disney's previously announced deal to acquire Infoseek Corp. is expected to close.

Marcus will be responsible for advertising and sponsorship sales and new business development activities across go.com, including both the go.com portal and the vertical sites, such as ABC.com, ABCNEWS.com, Disney.com, Family.com and ESPN.com. Marcus will report to Bornstein.

Marcus previously was the president of Buena Vista Television (BVT), the domestic television distribution division of The Walt Disney Company. While there, he oversaw all of BVT's programming, sales and marketing efforts, as well as Pay-Per-View and Pay TV. Under his leadership, BVT became a powerhouse in the syndication, cable, network and Pay-Per-View businesses, setting a precedent for innovative programming and campaigns.

"Mort has done an outstanding job growing Buena Vista Television's business, and is well-recognized for his innovations in that industry," said Bornstein. "I expect Mort's considerable brainpower, energy and talent to contribute to go.com's growth."

Prior to joining Buena Vista Television, Marcus was president of Debmar Studios, a production and distribution company in which Disney held an equity interest. He also served as senior vice president, sales for BVT for three years until 1992. Prior to joining Disney in 1989, Marcus served as president of the Telecommunications business at Qintex Entertainment for three years.

Other endeavors in the field of television include roles as president at Colex, and vice president of TV sales at the Samuel Goldwyn Company.

Marcus graduated from San Diego State University with a B.A. in radio/television/film.

About Buena Vista Internet Group

Disney's Buena Vista Internet Group is responsible for creating and operating a broad array of family, entertainment, news and sports Web sites, including Disney.com, the top-ranking kids and family site; Family.com, the Web's premier parenting resource; ABC.com, the number one TV Network Web site; ABCNEWS.com, the fastest-growing news site online; and ESPN.com, the Web's most popular sports site.

Buena Vista Internet Group reached an agreement with Infoseek in July 1999 to create a new Internet business called go.com. That deal is expected to close on Nov. 17, 1999.