IBM and Sony Show First Results of Collaboration With Electronic Music Distribution; IBM's "EMMS" and Sony's "OpenMG" Technologies Become Interoperable

Business Wire, Nov 15, 1999

(OpenMG Jukebox), and transferring contents securely from PCs to

portable devices.

3. ATRAC3: This sound compression technology can achieve roughly

twice the data reduction rate of the ATRAC sound compression used

for the MiniDisc.

4. EMMS combines an open architecture, scaleability and security

features. Major components of the EMMS architecture include a

content mastering system, tools for hosting music content and

promotional materials, and tools for online music retailers

supporting the sale of digital music to consumers. The system

features a clearinghouse that tracks the sale of digital music

content and manages access and usage privileges as designated by

the music owner.

It is the intent of IBM and Sony to make their respective EMMS, MagicGate and OpenMG technologies comply with the guidelines of the Secure Digital Music Initiative (SDMI). Each company has designed its technology to meet the needs of the recording industry for robust and secure solutions for the management of digital music.

IBM is the world's largest information technology company, with 80 years of leadership in helping businesses innovate. IBM is helping media and entertainment companies worldwide take advantage of the business opportunities made possible by digital technology. IBM offers a comprehensive portfolio of solutions, networking and service offerings that is transforming the traditional creative and business processes of media and entertainment companies and positioning them to leverage their intellectual assets into new commercial opportunities. For more information on IBM strategy for the media and entertainment industry, contact www.ibm.com/solutions/media.> Sony Corporation is a leading manufacturer of audio, video, communications and information technology products for the consumer and professional markets. Its music, pictures and computer entertainment operations make Sony one of the most comprehensive entertainment companies in the world. Sony recorded consolidated annual sales of over $56 billion for the fiscal year ended March 31, 1999. Sony's Home Page URL: http://www.sony.co.jp/