Business Services Industry

Caldera Systems Debuts New Linux for eBusiness Logo Web Site and Marketing Team; Linux Leader Brings Marketing Strategists in-House for Global Linux eBusiness Launch

Business Wire, Nov 15, 1999

OREM, Utah--(BUSINESS WIRE)--Nov. 15, 1999--

Caldera Systems, Inc., the "Linux for Business and Linux for eBusiness" leader today announced the debut of the new Caldera Systems logo, Web site and creative team that produced them.

The new "Linux for eBusiness" strategy and look has been in the works for a year and was created by Oxygen Studios executives Chris Cottle and Kip Henrie, partners and co-founders of the highly successful marketing and advertising agency.

With a history of technology-focused marketing experience, Chris and Kip have strategized, designed and launched several global technology brands, including the execution of print, broadcast and electronic advertising, collateral materials and product packaging.

Together, they have worked on many high profile accounts that read like the "Who's Who" of technology: Intel, Novell, 3Com, Sybase, Adaptec and Iomega. "As agency partners, we've seen every kind of business model and marketing strategy out there," said Chris Cottle, CaleBusiness. Long story short--we had to be a part of it."

"We consider ourselves extremely fortunate toams to ensure that Caldera has a consistent and professional brand image throughout the global marketplace.

Open Source

Please visit www.openlinux.org to download Caldera Systems' technologies that have been open-sourced--including but not limited to--LIZARD, Caldera Open Administration System (COAS), the NetWare Kernel File System (NKFS) and the OpenLinux 2.2 port for Sun's SPARC(TM)and UltraSPARC(TM)-based platforms.

Caldera Systems, Inc.

Caldera Systems, Inc. is the "Linux for Business and Linux for eBusiness" technology leader in designing, developing and marketing Linux-based business solutions, including its award-winning OpenLinux, NetWare for Linux, Linux technical training, certification and support.

Caldera Systems is a leader in, and supporter of Linux Standard Base (LSB) and Linux Professional Institute (LPI). Caldera Systems offers a comprehensive line of services including on-site consulting, 24x7 support--up to and including--on-site board swap.

Caldera Systems Authorized Linux Education Centers (ALECs) offer distribution-neutral Linux training and certification based on LPI certification standards. The OpenLinux operating system and related services are available from Caldera Systems, and Caldera Systems resellers, partners, distributors and supporters like IBM, Motorola, Fujitsu, MTI and Helius.

OpenLinux has received many industry awards including "Best Networked Operating System" from Network Computing and Linuxworld's "Best Client". Other accolades include Red Herring's "Top 50 Privately Held Companies" and PC Magazine's "Top 100 Technology Companies that are Changing the World".

Caldera Systems, Inc. is based in Orem, UT., with offices and 950 resellers worldwide. Please visit Caldera Systems at www.calderasystems.com. In the US, please call 888-GO-Linux (888-465-4689). In Europe, please call (801) 765-4999 or contact us via E-mail at linux@calderasystems.com.

For investor inquiries, please E-mail ipo@calderasystems.com. To become an OpenLinux reseller, please visit www.calderasystems.com/partners/var. Caldera Systems, Inc. is a Canopy Group holding under the Ray Noorda/Canopy Group Investment Company. Ray Noo rda is the former CEO of Novell, Inc. (NASDAQ:NOVL)

Caldera is a registered trademark of Caldera, Inc. OpenLinux is a trademark of Caldera Systems, Inc. All other products, services, companies, events and publications are trademarks, registered trademarks or servicemarks of their respective owners in the U.S. and/or other countries.

LINUX is a registered trademark of Linus Torvalds.

COPYRIGHT 1999 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning
 

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