3Com Corporation Appoints Jan Soderstrom Senior Vice President of Marketing and Brand Management; Visa International Executive to Direct Global Branding Strategies

Business Wire, Nov 16, 1999

SANTA CLARA, Calif.--(BUSINESS WIRE)--Nov. 15, 1999--

3Com Corporation (Nasdaq:COMS) today announced Jan Soderstrom has joined the company as senior vice president of Marketing and Brand Management.

Soderstrom, former executive vice president of marketing for Visa International, will serve on 3Com's executive committee and report to Bruce Claflin, 3Com Corporation's president and Chief Operating Officer.

"Jan's role is critical to 3Com as it refocuses on the high-growth markets of home-networking, wireless, broadband and voice," said Claflin. "Her experience at Visa is perfect preparation for her role at 3Com. Like Visa, 3Com markets to individuals, small businesses and large enterprises. And also like Visa, we're helping all of these customers make the transition to the `e-conomy' -- buying and selling safely and securely online."

Soderstrom Lays Out Three-Part Program: Clarify, Define,

Communicate

"I have a three-part program for the 3Com(R) brand," said Soderstrom. "First, we need to clarify what 3Com stands for. We know that 3Com has built a great brand based on award-winning, category-leading products and now's the right time clarify that there's a philosophy that drives all these products. The second step is to define the 3Com brand as a solution to problems -- whether the problems touch consumers, small businesses or large enterprises. Third and finally, we'll pervasively communicate this philosophy. 3Com is a global company helping its customers benefit from the most compelling transformation in commerce since the industrial revolution. 3Com delivers e-Networking. This is 3Com's essence and our marketing platform."

Soderstrom joined 3Com from Visa International where she most recently served as executive vice president of marketing, overseeing global brand management and development of Visa's Internet presence. Soderstrom was also responsible for the company's sponsorship of the Olympics and development of a comprehensive marketing program to advance worldwide recognition of the Visa brand. Prior to her tenure at Visa she served as senior vice president at The Gap Stores. Soderstrom also held branding and marketing management positions at Atari, Hughes Airwest and Sunkist.

About 3Com Corporation

With more than 300 million customers worldwide, 3Com Corporation connects more people in more ways to information than any other networking company. 3Com delivers innovative information access products and network system solutions to large, medium and small enterprises; carriers and network service providers; PC OEMs; and consumers. 3Com -- More connected.(TM) For further information, visit 3Com's press site at www.3Com.com/pressbox.> Note to Editors: 3Com is a registered trademark and More connected. is a trademark of 3Com Corporation. All other company and product names may be trademarks of the respective companies with which they are associated.

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