[2] "Mary-Kate and Ashley's Dance Party of the Century" For PC Now Available in Stores

Business Wire, Nov 17, 1999

GLEN COVE, N.Y.--(BUSINESS WIRE)--Nov. 17, 1999--

New Club Acclaim Label Kicks Off With the Mary-Kate and Ashley Series

Acclaim Entertainment, a leading worldwide interactive entertainment company, and Mary-Kate and Ashley's Dualstar Interactive, today announced that Mary-Kate and Ashley's Dance Party of the Century is now available in national retail outlets. The game is the company's first title to bear the new Club Acclaim brand and is the product of an exclusive interactive deal between Acclaim Entertainment and Dualstar Interactive, a division of Mary-Kate and Ashley's Dualstar Entertainment Group.

"Mary-Kate and Ashley's Dance Party of the Century for the PC is an exciting new product for our girl-gaming customers," said Bob McKenzie of Babbages, etc. "It's exactly the type of product that will appeal to this emerging market."

Mary-Kate and Ashley's Dance Party of the Century features six activity areas to choose from, including Dance Class mode where Mary-Kate and Ashley teach the hottest dance crazes of the past and present, from Mambo to Disco to Vogue. Other game modes also include Name That Dance, Dress-Up To Dance, Name That Danceable Tune, and Scrambled Eras and the Let's Have a Dance Party mode allows gamers to design invitations, plan a menus, and create a scrapbook of their own dance party.

Acclaim announced their venture into the girls software market in September after identifying an opportunity in this emerging marketplace. Mary-Kate and Ashley's Dance Party of the Century is the first title that Acclaim has developed specifically for the "girl gamer." The next title from the new software line-up, which includes PC, hand-held and console games, will be "The New Adventures of Mary-Kate and Ashley" for Game Boy Color and is supported by a multi-faceted marketing campaign including television, radio and print.

The official website, Mary-Kate and Ashley.com, has already received 3,220,000 hits, including 73,330 unique page impressions, showing a direct connection between girls and computer usage.

Acclaim Entertainment Background Information

Acclaim Entertainment, Inc. is a leading worldwide developer, publisher and mass marketer of software for use with interactive entertainment platforms including Nintendo, Sony Computer Entertainment and Sega hardware systems, and PCs. Acclaim owns and operates six studios located in the United States and the United Kingdom, and publishes and distributes its software directly in North America, the United Kingdom, Germany, France and Australia. Acclaim also distributes entertainment software for other publishers worldwide, and publishes comic books and software strategy guides. Acclaim's headquarters are in Glen Cove, New York and Acclaim's common stock is publicly traded on NASDAQ under the symbol AKLM. For more information please visit our website at www.acclaim.com.

Dualstar Interactive Background Information

Mary-Kate and Ashley's Dualstar Entertainment Group is one of the most successful producers of entertainment for children, including theatrical films, telefilms, live-action and animated television series, home videos, records, books, consumer and interactive products. The Dualstar Video division has been ranked by Billboard magazine second only to Walt Disney home Video in live-action direct-to-video product, with sales of over 17 million copies. Dualstar Publications has three successful book series in the marketplace, with over 8 million copies in print. Dualstar Productions has produced numerous television films and series, including Two Of A Kind, which begins syndicated airing on Fox Family this fall, as well as the telefilm "Switching Goals" for Wonderful World of Disney which recently aired on ABC.