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Business Week: NFL's Jets Worth $200M to $300M in Sale New York, N.Y., 11/24/99
Business Wire, Nov 25, 1999
NEW YORK--(BUSINESS WIRE)--Nov. 24, 1999--
The Jets support a price of $200 million to $300 million playing under their present lease at Giants Stadium, sports valuation experts tell Business Week. True, the Jets boast the most populous hometown in the NFL. What they lack is the right stadium deal. In a decade of low- and no-rent deals for NFL tenants, the Jets made one of the highest gridiron payments in the league last year: $3.9 million. A shortage of revenue from sources like suites and club seats also is off-putting to investors. "I can't imagine anyone generates less revenue from their stadium deal than the Jets," says Randy Vataha, president of Game Plan llc, a sports investment bank.
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