AMC Theatres To Open New Megaplex in Sterling Heights

Business Wire, Nov 5, 1999

STERLING HEIGHTS, Mich.--(BUSINESS WIRE)--Nov. 5, 1999--

AMC Theatres will host a gala fundraiser Wednesday, Nov. 17, to benefit The Rainbow Connection, which makes wishes come true for children with advanced illnesses, in conjunction with the grand opening of a new 30-screen megaplex theatre in Sterling Heights.

The AMC Forum 30, scheduled to open Nov. 19 at M-59 (Hall Road) and Mound Road, is the latest innovative example of the megaplex concept developed by AMC.

"Partnering through our grand opening with The Rainbow Connection will make additional wishes come true for some seriously ill children," said Philip M. Singleton, president and chief operating officer of American Multi-Cinema, Inc. "We are eager to welcome Detroit-area moviegoers to this latest example of the AMC megaplex experience and provide community assistance at that same time."

Doors will open for the benefit gala at 6:30 p.m. Wednesday, Nov. 17, at the AMC Forum 30. Guests will enjoy entertainment including:

-- Swing music from the band Stewin' Bone;

-- Dance by the Center Stage Dance Co.;

-- A unique original art display presented by the C-POP Art Gallery;

-- All-you-can-eat treats from the concession stand; and,

-- Screenings of first-run movies showcasing AMC's stirring sight

and sound presentation. The VIP gala is open to the public.

Tickets are $30 per person; for more information or to purchase

tickets, please call (810) 323-6387.

The AMC megaplex is at the leading edge of theatre design, offering moviegoers the finest customer amenities and the most dynamic screen presentation available, along with a greater choice of films and viewing times. A megaplex is a multi-screen theatre featuring wall-to-wall screens, stadium-style seating in plush, high-backed LoveSeats(R) with retractable armrests and AMC's signature cupholders, and other special amenities to enhance the moviegoing experience.

Megaplex technology includes AMC's proprietary High Impact Theatre System (HITS), which combines wall-to-wall and floor-to-ceiling screens with full digital sound systems featuring Sony Dynamic Digital Sound(R) (SDDS(R)).

The AMC Forum 30 will include 30 auditoriums with a total of 5,800 LoveSeat-style seats. For extra comfort, the megaplex features extra-wide row spacing in all auditoriums and radius seating in selected auditoriums.

The megaplex concession stands will feature classic theatre fare such as grilled hot dogs, nachos, candy and, of course, hot, buttered popcorn and soft drinks. Combining new design principles with AMC's training program for food handlers, AMC's concessions eliminate long lines, setting a new standard for the industry.

The AMC Forum 30 offers the finest in customer services, including a phone-ahead reservation system; AMC's Silence is Golden(R) program, which encourages patrons to be courteous to those around them; and MovieWatcher(R), the nation's premier frequent moviegoing program that awards points toward free popcorn, soft drinks and more.

AMC Entertainment Inc. is a leader in the theatrical exhibition industry. Through its circuit of AMC Theatres, the Company operates 214 theatres with 2,799 screens in 23 states, the District of Columbia, Hong Kong, Japan, Portugal, Spain and Canada. Its Common Stock trades on the American Stock Exchange under the symbol AEN. The Company, headquartered in Kansas City, Mo., has a website at www.amctheatres.com.

Any forward-looking statements contained in this release, which reflect management's best judgment based on factors currently known, involve risks and uncertainties. Actual results could differ materially from those anticipated in the forward-looking statements included herein as a result of a number of factors, including, but not limited to, the Company's ability to enter into various financing programs, competition from other companies, demographic changes, changes in economic climate, increase in demand for real estate, construction delays, unforeseen changes in operating requirements, the ability to achieve planned openings or closings of theatres and screens, changes in real estate, zoning and tax laws, the performance of films licensed by the Company and other risks and uncertainties.