Business Services Industry
Playboy and Intervu Deliver Lingerie Fashions to the Web
Business Wire, Nov 8, 1999
SAN DIEGO--(BUSINESS WIRE)--Nov. 8, 1999--
INTERVU Selected as Exclusive Streaming Media Provider for
Playboy's Lingerie Fashion Show
INTERVU Inc. (Nasdaq: ITVU), the leading service provider for Internet audio and video delivery solutions, today announced that it will deliver a live Webcast of "Playboy's Lingerie Fashion Show" on November 16th at 10:00 p.m. (ET) / 7:00 p.m. (PT). The event will be Playboy's first live fashion show and multimedia event. It is being held in conjunction with the day-and-date release of "Playboy's Club Lingerie" home video, which features exclusive footage of many of the fashion show models in entirely different settings than the runway show.
This extensive multimedia event will be broadcast over multiple mediums, including the Internet, cable, and direct-to-home satellite via Playboy TV. In addition to viewing the lingerie fashion show, visitors to Playboy.com and Playboy Cyber Club (www.playboy.com and cyber.playboy.com) will have the opportunity to view clips from "Playboy's Club Lingerie" home video.
INTERVU will deliver the live fashion show event to a global audience over its patented, distributed network at narrowband to broadband speeds. Playboy Cyber Club fans will also have unrestricted access to the models' dressing room. That access is also available to non-Playboy Cyber Club members for a one-time, pay-per-view cost of $5.95.
"Because Playboy has established a reputation for high-quality events, it is critical that we partner with a highly reliable streaming media service provider like INTERVU, who has the experience and track record to deliver major live Internet events," said Paul Kallis, executive vice president of Playboy Online.
INTERVU has developed a proprietary network for multimedia content that is connected to the public Internet. INTERVU's network consists of distributed media delivery centers that are co-located across multiple Internet backbones for optimal Internet distribution and reach. INTERVU's high-powered network offers tremendous capacity to scale upon demand with the unique ability to successfully manage and deliver large audio and video files over the Internet to audiences of any size.
"We are pleased that Playboy has selected INTERVU to deliver this major online event," said Ed Huguez, chief operating officer of INTERVU. "With Playboy's experience in developing high-quality content and our long-time experience in managing and delivering streaming media content, we are sure to deliver a stunning event."
About INTERVU Inc.
INTERVU provides Web site owners and content publishers with services for the delivery or "streaming" of live and on-demand video and audio content over the Internet. INTERVU's services automate the publishing, distribution and programming of video and audio content. INTERVU uses a scalable, patented distribution network comprised of servers strategically located in major Internet hosting centers. INTERVU's customers use its video and audio distribution services to transmit entertainment, sports, news, business communications, advertising and distance learning content. INTERVU's current customers include CNET (Nasdaq: CNET), CNN (NYSE: TWX), Excite@Home (Nasdaq: ATHM), House of Blues, Intel (Nasdaq: INTC), Microsoft (Nasdaq: MSFT), MSNBC, NBC (NYSE: GE), Onradio.com, Quokka Sports (Nasdaq: QKKA), Saatchi & Saatchi (NYSE: SSA) and Turner Broadcasting. Additional information can be found at www.intervu.net.
Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties that might cause actual results to differ from those foreseen, including the market acceptance for INTERVU's specialized services, technological change and intense competition, as well as the other risks detailed from time to time in INTERVU's SEC reports, including the report on Form 10-K filed on March 30, 1999.
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