Business Services Industry

Syfo and the American Diabetes Association Announce Major Sponsorship; Sponsorship Makes Syfo the Exclusive Bottled-Water Sponsor of the ADA

Business Wire, Oct 11, 1999

JACKSONVILLE, Fla.--(BUSINESS WIRE)--Oct. 11, 1999--

Universal Beverages, Inc., owners and distributors of the Syfo Brand of Beverages, has announced with the American Diabetes Association a major sponsorship agreement.

The sponsorship for the current fiscal year makes Syfo the only bottled-water brand associated with the ADA in the South Region. Marsha Flaige, Vice President of Universal Beverages, believes that's a perfect fit because of the shared vision of the two organizations.

"It is our objective to manufacture and sell the purest and healthiest beverage products on the market today," said Ms. Flaige. "The ADA not only works toward the prevention and cure of diabetes, but tries to improve the lives of all those affected by this disease, and one of the most important factors is diet. Because of the diabetic's need to drink lots of liquid, they need a beverage that's healthy and sugar free. That makes Syfo a perfect fit."

The sponsorship gives Syfo a major presence at all ADA events, including the national Walkathon on October 23. Universal Beverages personnel will help man the event, and Syfo Beverages will be distributed at the rest points.

Other events throughout the year include various health screenings held at locations throughout the South Region and the Winn-Dixie 500 race in March. Along with Universal Beverages, other major ADA supporters include the Walgreen's pharmacy chain, Pepsi and Winn-Dixie Supermarkets.

Syfo Beverages are distributed throughout the Southeastern United States and the Caribbean, and are sold in the Publix, Winn-Dixie and Albertson's supermarket chains. Syfo sales are particularly strong in Florida, where Universal Beverages has its corporate headquarters in Jacksonville and production facilities in Leesburg. In addition to purified water, Universal also manufactures and distributes under the Syfo brand a line of Purified Seltzer and Naturally-Flavored Sparkling Waters.

Universal Beverages is a subsidiary of Universal Beverages Holdings Corporation (OTCBB:UVBV).

COPYRIGHT 1999 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning
 

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