Interactive Telesis Announces New Channel Sales Program

Business Wire, Oct 13, 1999

SAN DIEGO--(BUSINESS WIRE)--Oct. 13, 1999--

Program Focuses On Long Term, Strategic Partner Relationships

With Telecommunications and Third-Party Companies to Resell ITI's

Automated Survey and Enhanced Services

Interactive Telesis (OTCBB:TSIS), a market leader in customized interactive voice response (IVR) services, today announced the launch of its Channel Sales Program.

The Program utilizes a distinctive channel partner strategy providing automated Surveys and Enhanced Services to the prepaid calling card industry. Program Partners can now bundle these services with their existing offerings, allowing their clients to collect marketing information and monitor customer satisfaction more quickly and cost-effectively than ever before.

Interactive Telesis (ITI) has chosen an indirect Channel strategy in reselling its Surveys and Enhanced Services by establishing high-level, long-term business relationships that leverage the power of nationally recognized telecommunications companies and promotional marketing companies to deliver unique ITI Enhanced Service solutions to specific vertical markets. The Channel Sales Program supports the sales and marketing staff of Partners who bundle ITI's products along with prepaid calling cards, providing a complete solution that utilizes the combined expertise, technologies and services of both teams.

"The new program represents a significant step forward for the company," said company President and Chief Executive Officer, Donald E. Cameron. "Response from major players in the prepaid calling card industry has been overwhelming and demonstrates ITI's leadership in this niche market."

ITI established its Channel Sales Program with the addition of two senior-level executives. Lori Martin, ITI's new director of Channel Sales, brings 19 years of Channel Sales expertise to the company from industry leaders such as Sybase Inc. and Sun Microsystems Inc., and Elizabeth Myers, ITI's new channel marketing manager, brings 10 years of high-level public and private sector marketing experience.

"ITI's services allow our Channel Partners to offer various survey application solutions such as customer preference surveys, product branding and product promotions, sweepstakes and customer retention initiatives through unique service offerings, methodologies and reporting," said Lori Martin, director of Channel Sales. "Enhanced Services provide a unique low-cost, high-performance information solution that has helped our current Alliance and Solution Partners create additional revenue and profit from their existing sales in prepaid calling cards."

For more information on joining the ITI Channel Partner Program, please contact Lori Martin at 888/833-4374. Investor and shareholder information can be obtained through our Investor Relations department at 888/546-2957.