StarMedia and eOffprice.com Bring the World's Leading Fashion Designerwear to Online Users in Latin America and Spain

Business Wire, Oct 13, 1999

NEW YORK--(BUSINESS WIRE)--Oct. 13, 1999--

Exclusive Global E-Commerce Partnership Offers Savings of 25% to

75% On Clothing For the Entire Family

StarMedia Network (Nasdaq:STRM) (www.starmedia.com), the leading Internet media company for Spanish- and Portuguese-speaking audiences worldwide, and eOffprice.com Inc. (www.eOffprice.com), an international online discount designer clothing store, today announced an exclusive partnership that will allow Spanish- and Portuguese-language Internet users to buy high-quality, designer clothing for the entire family online at discounted prices.

The partnership will allow users to make purchases easily and securely in their own language from the world's leading designer collections, with savings of 25% to 75% off manufacturer's retail prices. Designers featured on the eOffprice Web site include: Tommy Hilfiger, Tommy Girl, Calvin Klein, Ralph Lauren, Ralph Lauren for Women, Polo Sport, Helly Hansen, DKNY, Nautica, Gant, Brooks Brothers, JNCO, Calvin Klein Children, Ralph Lauren Children, Ralph Lauren Home Collection, OshKosh, Big and Tall and Hilfiger for Children.

The StarMedia-eOffprice agreement leverages Spanish- and Portuguese-speaking consumers' preference for international brands along with their enthusiastic adoption of online shopping. Every year millions of Latin Americans travel to the U.S. to buy popular brand fashions at affordable prices. The Greater Miami Conventions and Visitors Bureau for instance, estimates that Latin American tourists spent over $1 billion on shopping last year. In the electronic realm, International Data Corporation (IDC) expects Latin American E-Commerce to grow from $166 million in 1998 to approximately $8 billion in 2003.

"Our partnership with StarMedia addresses a need in the fashion-conscious Spanish- and Portuguese-speaking markets by providing access to the best designer clothing at prices unheard of locally," said Stephen Broudy, CEO of eOffprice.

"With StarMedia, and their recent SkyBox initiative, we will be able to provide the breadth and depth of service and delivery options we want to offer our customers worldwide," he added.

"The eOffprice partnership will advance StarMedia's promise to bring its users a full array of E-commerce offerings allowing them to buy premium goods that were previously not easily available at affordable prices," said Tomas Melian, StarMedia Vice President of E-Commerce.

"StarMedia users will benefit from this `virtual boutique' that brings the best international fashion brands to their doorsteps," he added.

Consumers can securely make their eOffprice purchases with the use of the latest encryption technology. Users can also place their orders in their own language with eOffprice's in-language customer service or through the mail. The eOffprice partnership also taps into StarMedia's recent SkyBox initiative to solve the logistics problems behind the delivery of goods to Latin America, thus guaranteeing efficient, on-time delivery of all eOffprice goods purchased.

As a StarMedia premier partner, eOffprice and its products will be featured on the StarMedia Shopping Channel and other StarMedia content and community Channels. eOffprice will also be included in StarMedia's online and off-line marketing efforts.

About eOffprice.com Inc.

Based in Jacksonville, Fla., eOffprice.com Inc. is an international online discount designer clothing retailer offering consumers a wide array of discounted clothing goods from some of the leading designers including: Tommy Hilfiger, Tommy Girl, Calvin Klein, Ralph Lauren, Ralph Lauren for Women, Polo Sport, Helly Hansen, DKNY, Nautica, Gant, Brooks Brothers, JNCO, Calvin Klein Children, Ralph Lauren Children, Ralph Lauren Home Collection, OshKosh, Big and Tall and Hilfiger for Children. The Web site is currently available in German, English, Spanish, French, Italian, Japanese, Portuguese and Swedish.

About StarMedia Network

StarMedia Network is the leading Internet media company targeting Latin America and other Spanish- and Portuguese-speaking markets worldwide. The company is committed to providing Spanish and Portuguese speakers with a complete selection of services and products that take full advantage of Internet technologies, including E-commerce offerings. StarMedia Network operates StarMedia.com (www.starmedia.com), the leading global online community for Latin America and Spanish and Portuguese speakers; Periscopio (www.periscopio.com), a new, powerful information portal for Spanish speakers worldwide; StarMedia Acesso/Acceso, a premium Internet access service in Latin America; LatinRed (www.latinred.com), one of the largest Spanish language online communities; OpenChile (www.openchile.cl), a local Chilean portal; Zeek! (www.zeek.com.br) and Cade? (www.cade.com.br), two of the leading online directories in Brazil. StarMedia Network provides advertisers and merchants targeted access to Spanish- and Portuguese-speaking Internet users. Some of StarMedia Network's strategic relationships include Netscape Communications, Real Networks, CDNOW, Reuters, eBay, National Broadcasting Company, Hearst Communications and Fininvest. Founded in 1996, the company employs over 450 people with operations throughout Latin America, the U.S. and Europe.