Shandwick Selected by HP As PR Agency for Worldwide Business PC Organization; Agency Extends Relationship with Computing Industry Leader

Business Wire, Oct 15, 1999

NEW YORK--(BUSINESS WIRE)--Oct. 15, 1999--

Shandwick International today announced that it has been selected by Hewlett-Packard Company as the public relations agency of record for its worldwide Business PC Organization (BPCO). Shandwick will provide PR and industry consultant services for divisions producing and marketing business desktop computers, notebook computers, thin clients and PC servers in North America, Europe, Asia-Pacific and Latin America.

"Our new relationship with HP constitutes a tremendously exciting opportunity for Shandwick, enabling us to put our global team to work for one of the world's most highly-regarded companies," said Scott Meyer, chief executive officer of Shandwick International. "The addition of HP's Business PC Organization to our roster of clients is further evidence of Shandwick's emergence as a world leader in technology public relations."

The HP BPCO account will be managed out of Shandwick offices in Silicon Valley, Geneva, London, Mexico City, Singapore, Tokyo and Beijing.

Shandwick International is the industry leader in global reputation management. The company was founded in London in 1974 and has 90 offices and affiliates, with 1650 public relations professionals serving clients worldwide. The agency's Technology Practice Group, consisting of 500 public relations professionals in offices around the world, supports a portfolio of technology companies that includes HP's Agilent Test & Measurement Organization, US West, BMC Software, Sharp Electronics, Informix, Inacom and Dow Jones Interactive. Shandwick is a member of the Interpublic Group of Companies.