Ultimate Sports Announces Conference Call for Wednesday, October 20th

Business Wire, Oct 19, 1999

LOS ANGELES--(BUSINESS WIRE)--Oct. 19, 1999--

Ultimate Sports Entertainment, Inc. (OTCBB:ULSPE) announced today it will hold a conference call on Wednesday, October 20 at 4:05pm EST. The purpose of the call is to update the investment community about Ultimate Sports Entertainment's on going negotiation for an animated television program and its continuing opportunities to expand its Ultimate Sports Force brand into ancillary markets.

Ultimate Sports Entertainment Inc. (www.ultimatesportsforce.com) is headquartered in Los Angeles. Much like 4 Kids Entertainment, Inc (Nasdaq: KIDE) who has the popular children's property, "Pokemon," Ultimate Sports has created the Ultimate Sports Force - a cast of real life superstar athletes such as Mark McGwire, Sammy Sosa, Derek Jeter and Alex Rodriguez with superhuman powers. The company has licensing agreements with the National Hockey League Players Association, NFL Properties, the NFL Quarterback Club, Major League Baseball Players Association, the 1999 MVP of the NBA - Karl Malone and Chris Webber of the NBA's Sacramento Kings. Ultimate Sports is also in the process of developing ancillary marketing opportunities, including the merchandising of action figures, video games, Internet ventures and film and television projects.

To attend the Ultimate Sports Entertainment Conference Call, interested parties can call 1-888-243-1681. Or for more information call Noble House of Boston at 1-888-217-2553.

This press release contains forward-looking statements. The words "estimate", "possible" and "seeking" and similar expressions identify forward-looking statements, which speak only as to the date of the statement was made. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether because of new information, future events, or otherwise. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted, or quantified. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking statements. The risks and uncertainties to which forward-looking statements are subject include, but are not limited to, the effect of government regulation, competition and other material risks.