Alchemedia Forms Core Executive Team; Former Microsoft, Disney, Oracle, Apple Executives Bring Marketing, Technology and Business Development Expertise

Business Wire, Oct 20, 1999

SAN FRANCISCO--(BUSINESS WIRE)--Oct. 20, 1999--

Alchemedia, formerly known as cSafe, today announced the formation of its core executive team. With experience drawn from companies such as Microsoft, Disney, Oracle and Apple, as well as expertise in marketing, technology, consulting, customer service and business development, the team will support the company's relocation to San Francisco's multimedia gulch and its continuing expansion into both domestic and international markets.

"Our globally experienced team will drive the launch, adoption and evolution of the Clever Content solution," said Daniel Schreiber, CEO and co-founder of Alchemedia. "With expertise ranging from hardware and software technology in both the US and Israel to Web development and sales management as well as entertainment industry and technology marketing, this team sets a solid foundation for establishing Alchemedia as the leader in Content Commercialization."

The Alchemedia Executive Team

Alchemedia's core executive team comprises: -0-

--   Steve Miller, COO and president: A former vice president of
     marketing and business development for Oracle Corporation, Miller
     brings more than 20 years of global business experience to lead
     Alchemedia. In addition to Oracle, Miller also worked as vice
     president of sales and marketing for digital imaging start-up
     LightSource Inc., and spent six years as an executive at Apple
     Computer.
--   Fred Bullock, senior vice president, marketing: A former vice
     president of marketing at Apple Computer, Bullocks' 20 years of
     global experience includes building new markets in Europe, Japan,
     India, Australia and North and South America. Prior to joining
     Apple Computer, Bullock was director of sales and marketing for
     Personal Computers Limited, the UK's largest reseller of PC
     products.
--   Paul Roberge, senior vice president, sales: A former vice
     president of strategic sales and international operations for
     Adaptive Media, Inc., Roberge brings more than 17 years of sales
     and marketing management experience to Alchemedia. Prior to
     Adaptive, Roberge held senior sales management positions at
     Virage, Inc. and Micrografx, Inc.
--   Paul Kepic, vice president, customer service: A former senior
     global IT director of Oracle's Customer Education line of
     business, Kepic was responsible for the technology and support
     infrastructure used to deliver training on the entire Oracle
     product line throughout 58 countries worldwide.
--   Whitney Allen, senior director, business development: A former
     director of online services for the Walt Disney Company, Allen
     produced more than 150 individual Web sites for Disney and
     created an online division for the company's feature film
     marketing. Allen has also worked at NBC Studios and E!
     Entertainment Television.
--   Ric Kasnoff, senior director, business development: As a former
     producer at Microsoft, Kasnoff was responsible for transforming
     Encarta Online Encyclopedia from a 12-page billboard to a 40,000
     article Web site. In his 15 years as an entertainment industry
     photographer, Kasnoff has won over 100 industry awards.
--   Dr. Marc Berger, chief technology advisor: A former chief
     scientist at Live Picture Inc., Berger brings a wealth of
     technology and marketing experience to Alchemedia. Prior to Live
     Picture, Berger was chief scientist at OLiVR Corporation, an
     Israeli software firm. He has also served on the faculty of
     Carnegie Mellon University and the Georgia Institute of
     Technology.

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About Alchemedia

Alchemedia is the first solution provider to offer tools for the safe and profitable sharing of digital content on the Internet. Founded in 1998, Alchemedia is a privately held, VC-backed company that is revolutionizing the way people view images, display digital content and do business on the Web with its flagship product, Clever Content Server.

Alchemedia, Clever Content and all logos are trademarks of USA Alchemedia. Other product and company names herein may be trademarks of their respective owners.