Catalog Age: Catalogs Pull Out All the Stops this Holiday Season

Business Wire, Oct 27, 1999

STAMFORD, Conn.--(BUSINESS WIRE)--Oct. 27, 1999--

Besides allowing you to shop from home and avoid making trips to the crowded mall, mail order catalogs are renowned purveyors of the quirky and the one-of-a-kind in gift items. According to Catalog Age magazine Editorial Director Laura Beaudry, catalogs this season are going all-out to offer distinctive products and set themselves apart from their retail competitors.o Many of these items are only available through catalogs.

Catalog Age estimates that cataloging is well over a $100 billion industry. For many consumer catalogs, the holiday season can represent 60% or more of their total annual sales. Laura Beaudry is available to discuss the wide range of unusual gift items being offered this holiday by consumer catalogs.