College Bound Student Alliance Retains Investor Relations Firm Citigate Dewe Rogerson

Business Wire, Oct 4, 1999

DENVER--(BUSINESS WIRE)--Oct. 4, 1999--

College Bound Student Alliance, Inc. (OTC BB:GRAD), announced today that the Miami office of Citigate Dewe Rogerson has been retained to provide media relations services.

Citigate Dewe Rogerson is the U.S. public relations/investor relations subsidiary of Incepta Group, a London-based leader in financial communications with an international network of offices in London, Hong Kong, Tokyo, Sao Paulo, New York, Chicago, Miami and cities across Continental Europe. Citigate's clients have included: Bankers Trust, BellSouth Telecommunications Inc., British Airways, Cushman & Wakefield, Deloitte & Touche, First Union, RJR Nabisco Inc., Swiss Bank Corporation, Turner Corporation and Western Union among others. Additional information on Citigate may be found at their website at (http://www.citigate.com).

Citigate will focus on (1) building general brand name recognition for CBSA, (2) distinguishing CBSA from its closest competitors, and (3) introducing CBSA to a target audience. Citigate will generate news media and editorial coverage in the local, national and international education, business and financial press.

College Bound Student Alliance, Inc., (f/k/a SportsStar Marketing, Inc., NCRA -National College Recruiting Association and College Bound Student-Athletes, Inc.) specializes in assisting high school students to gain access to the college of their choice and helps in their efforts to obtain financial assistance or scholarships for their college education. CBSA clients have been

offered over $170 million dollars in college placements over the last five years. CBSA, the recognized leader in the $58 billion/year financial aid industry, has a reputation of reliability and credibility in the industry.

Except for the historical information presented herein, the matters set forth in this press release are forward looking statements within the meaning of the "safe-harbor" provision of the Private Securities Litigation reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially. These forward-looking statements speak only as of the date hereof. The Company disclaims any intent or obligation to update these forward-looking statements.