''Let's Get It On:'' Marvin Gaye is Still the King of Ultimate Feeling

Business Wire, Sept 1, 1999

ATLANTA--(ENTERTAINMENT WIRE)--Sept. 1, 1999--

Durex condoms releases the results of the Ultimate

Feeling contest and Gaye proves to be the first choice with

people of all ages

When people 'get it on,' Marvin Gaye is the artist chosen to set the mood for a night of Ultimate Feeling. The smooth, sultry sounds of the late Gaye appeared as a popular choice for more than 80 percent of the respondents who entered the Durex Ultimate Feeling contest.

The contest, sponsored by Durex Condoms and Rollingstone.com, gave music fans a unique opportunity to create the ideal song list to make love to. Music brings people together to experience mutual pleasure, as does Durex's Ultimate Feeling condom, which is thin and ribbed for mutual pleasure. Contest participants, including men and women ages 18 * 52, selected Gaye's "Let's Get it On" and "Sexual Healing" as two of the most popular choices.

"Let's Get It On" was also included on the winning compilation that was designed by Lynn Chen of Astoria, N.Y. Chen's entry was selected from more than 2,000 consumers who took part in the Durex Ultimate Feeling contest by entering online at www.Durex.com or in person at one of the top 20 nightclubs across the nation. Durex asked consumers to list the 10 songs they felt created the ideal environment for an evening of intimacy and shared pleasure for both partners.

"The Ultimate Feeling contest was designed to give men and women an opportunity to express their sexuality through music," said Jim Cowsert, brand manager of Durex Consumer Products. "The sensual mood that these songs create is something everyone can appreciate. Bringing these together through the Durex Ultimate Feeling contest is the perfect way for Durex to promote bringing people together to experience mutual pleasure."

Other artists, including Aerosmith, 98 Degrees, Janet Jackson, Garth Brooks, and Peter Gabriel were among the top mood-music makers, appearing on more than 50% of the selections. Durex enlisted the help of experts to select the ultimate compilation. Celebrity deejays including Derrick Carter from Chicago, Chris Monoco from Los Angeles, Lancelot from New York and J-Luv and Tommie Sunshine from Atlanta chose the winning music mix.

The winning Ultimate Feeling compilation is in a class by itself with selections like "Glory Box" by Portishead, "Angel Eyes" by Ella Fitzgerald, "Crazy" by Patsy Cline and "Sonata No. 6" by J.S. Bach. The deejays felt this selection best represented the ultimate music compilation to set the mood for a perfect intimate evening.

"Mixing Patsy Cline with songs from the '60s and '70s, toss in a little Sly and the Family Stone and top off with the smooth sounds of Marvin Gaye and you have a mix that would get ANYONE in the mood," said Chris Monoco, a deejay from Los Angeles.

Lynn Chen will be traveling with a guest to the 1999 Video Music Awards, courtesy of Durex. She will also receive a gift basket filled with products for the Ultimate Feeling evening, including Ultimate Feeling condoms, which are thin and ribbed for mutual pleasure, and a variety of other Durex products.

Durex Consumer Products is a division of London International Group, Inc., the manufacturer of Durex, the world's leading condom brand. Backed by more than 70 years of sexual health experience Durex condoms are sold in more than 140 countries around the world and hold a 21 percent share of the global condom market.