Ultimate Sports Entertainment Inc. Signs a Worldwide Distribution Agreement With Diamond Comic Distributors Inc. - the World's Largest English Language Comic Book Distributor

Business Wire, Sept 1, 1999

LOS ANGELES, Calif.--(BUSINESS WIRE)--Sept. 1, 1999--

Ultimate Sports Entertainment Inc. (OTC BB:ULSP), an entertainment company with operations in licensing and comic book publishing, announced today the Company has signed a distribution agreement with Diamond Comic Distributors Inc. which will give retailers and customers alike access to Ultimate Sports Entertainment's comics worldwide.

Retailers will be introduced to Ultimate Sports' comic book titles in Diamond Comic's catalog called Previews in October, 1999.

"It's great to be able to bring our new products featuring superstars in the NFL, NHL and MLB to Diamond, with whom we've had a relationship in the past," said Paul Fairchild, Publisher and Vice President of Ultimate Sports Entertainment Inc. "The strategic alliance we have created with Diamond gives us a powerful relationship in the comic book industry with an internationally known brand - Diamond Comics is synonymous with representing many great comics. In addition, since we are the only multi-sports comic book company Diamond carries, we think this is a major step in promoting our titles."

Diamond Comic Distributors, Inc. was established in 1982 to provide comic book specialty retailers with wholesale, non-returnable comic books and related merchandise. Diamond has emerged over its 17-year history to become the world's largest distributor of English-language comics and related merchandise with a network of distribution centers around the world.

To date, Ultimate Sports Entertainment Inc. has released titles featuring NBA superstars Karl Malone in The Mailman, Chris Webber in Webber's World and Cosmic Slam starring some of baseball's best - Mark McGwire, Sammy Sosa, Jeff Bagwell and Dave Justice. Other titles including Shortstop Squad, The Fastball Express, Super Sluggers and titles featuring the NFL and the NHL are forthcoming. All of the comic superstars are part of the Ultimate Sports Force, a group of athletes that are given super powers in order to fight evil.

Ultimate Sports also announced that all of their titles can be purchased directly at 1-888-228-2254 with a Visa or MasterCard.

Ultimate Sports Entertainment Inc. (www.ultimatesportsforce.com) is headquartered in Los Angeles. The company has licensing agreements with the National Hockey League Players Association, NFL Properties, the NFL Quarterback Club, Major League Baseball Players Association, the 1999 MVP of the NBA - Karl Malone and Chris Webber of the NBA's Sacramento Kings. Ultimate Sports is also in the process of developing ancillary marketing opportunities, including the merchandising of action figures, video games, Internet ventures and film and television projects.

This press release contains forward-looking statements. The words "estimate," "possible" and "seeking" and similar expressions identify forward-looking statements, which speak only as to the date of the statement was made. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether because of new information, future events, or otherwise. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted, or quantified. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking statements. The risks and uncertainties to which forward-looking statements are subject include, but are not limited to, the effect of government regulation, competition and other material risks.