LookSmart is Named One of the Most Important Companies of the Internet Economy by The Industry Standard Magazine

Business Wire, Sept 14, 1999

SAN FRANCISCO--(BUSINESS WIRE)--Sept. 14, 1999--

LookSmart (Nasdaq:LOOK) joined Yahoo, Lycos, and Inktomi as portals and search engines shaping the Internet, as detailed in The Industry Standard's Top 100.

"LookSmart's initial public offering in mid-August," the magazine stated, "quietly marked the end of an era in the Internet economy -- the last of the broad-based portals to do an IPO."

"LookSmart's selection as one of The Industry Standard's 100 top shapers of the Internet," said Evan Thornley, co-founder and CEO of LookSmart, "is a testimonial to the quality and comprehensiveness of our category search directory, which now exceeds 1 million unique URLs in size. Our mission is based on a simple, timeless principle: Great media companies are built on a foundation of great content."

"And with our recent ranking as the 11th most visited Web property," Thornley continued, "we are in step with the magazine's call to leverage our additional traffic to boost revenues."

"The Standard 100" is an inaugural list of the most important companies in the Internet economy defined and analyzed into 10 categories by The Industry Standard, the newsmagazine of the Internet economy.

About LookSmart

LookSmart (Nasdaq:LOOK) ranked the 11th most visited Web property for July by Media Metrix, is a leading Web directory and search service that creates and maintains one of the largest editorially reviewed directories of content on the World Wide Web. LookSmart's directory is distributed through multiple channels, including a global network of ISPs, major Web sites, portals and viral marketing. Through its partnership with Cox Interactive Media, LookSmart also offers one of the largest collections of quality local Web content in more than 65 U.S. markets. The company is headquartered in San Francisco and can be contacted at (415) 597-4850.