BeFirst.com Changes Name to FindWhat.com and Submits SEC Filings to Become a 1934 Act Reporting Company; To Better Reflect the Company's Current and Anticipated Business Focus

Business Wire, Sept 15, 1999

NEW YORK--(BUSINESS WIRE)--Sept. 15, 1999--

BeFirst.com (OTC BB:FWHT), an Internet marketing and solutions company, today announced that the Company has changed its name to FindWhat.com. The Company's stock will continue to trade under the symbol FWHT.

The Company concurrently announced that it filed its Form 10 with the Securities and Exchange Commission on Tuesday, September 14th to become a 1934 Act Reporting Company.

Commenting on the recent filings, Michael Schulman, Chief Financial Officer, stated, "If for any reason the Company's Form 10 has not become effective on or before October 7th, the Company would trade on the National Quote Bureau Electronic Pink Sheets for a short period of time. Upon the Form 10 becoming effective, we anticipate a quick return to the Bulletin Board. Our Company's goal is to apply, as soon as practicable, for listing on the NASDAQ Small Cap."

Robert Brahms, CEO, stated, "We believe changing the company's name to FindWhat.com, in conjunction with our recent launch of the FindWhat.com Pay-For-Position search engine, will better express the logical evolution of our business model, reinforce corporate branding, and reflect the Company's mission to consumers and the investment community."

"Additionally, we believe that the Company's current promotional efforts on radio and television will garner significant exposure for the exciting FindWhat.com search engine."

"In fact, during the first few days of our launch, the company is very pleased with the initial reaction to FindWhat.com. We have exceeded our expectations as far as advertiser interest. This further supports the Company's belief that there is a robust market for performance based advertising on the Internet," Brahms concluded.

About FindWhat.com

FindWhat.com (formerly BeFirst.com) is an Internet business solutions company specializing in performance based strategies designed to increase the flow of qualified consumers to clients' web sites. BeFirst.com, now FindWhat.com, formed in 1995 with corporate headquarters in New York, N.Y. works with industry leaders including Bloomberg, TheStreet.com (NASDAQ:TSCM), Virtual Vineyards and other e-commerce and information based sites to optimize their sites and to drive highly qualified users to their sites. In September 1999, the Company launched its FindWhat.com (www.findwhat.com) Pay-for-Position search engine.

Note: This press release contains forward-looking statements which involve known and unknown risks, uncertainties and other factors which may cause actual results, performance or achievements to differ from those expressed or implied by such forward-looking statements. Such factors may include, among others, competitive pressures, the growth rate of the Internet, constantly changing technology and technology issues, reliance on third party providers, and market acceptance of the Company's products and services. Readers are cautioned not to place undo reliance to these forward-looking statements, which speak only as of the date of this release.