The Industry Standard selects Modem Media as E-Business Partner to evolve TheStandard.com

Business Wire, Sept 21, 1999

SAN FRANCISCO--(BUSINESS WIRE)--Sept. 21, 1999--

The San Francisco office of Modem Media. Poppe Tyson (Nasdaq: MMPT) (www.modemmedia.com), a leading builder and marketer of e-businesses for world-class brands, has been retained by The Industry Standard web services group to spearhead the addition of new functionality, services and design for TheStandard.com.

The Industry Standard, a leading destination for services and information on the Internet Economy (www.thestandard.com), plans to build database-driven functionality into the site allowing for personalization features, improved customer service, dynamic payment processing, and enhanced communications with both visitors and vendors.

At the end of a three-month process, TheStandard.com chose Modem Media from a field of highly qualified e-business professional services companies. "The Standard selected Modem Media for its strategic thinking and creative, technology integration capabilities and understanding of individual online relationships across an e-business, including web site, e-mail and web advertising," said John Battelle, CEO of The Industry Standard.

In addition to offering its audience of Internet business executives original content from the Industry Standard, The Standard.com also plans to enhance its current capacity for providing information on targeted Internet business-related conferences and events, recruiting services for Internet professionals, and industry-specific newsletters.

"The Industry Standard is one of the most respected sources for information on the Internet Economy. As they offer their customers new services, it is critical that The Standard.com continue to support the needs and behavior of its users," said Thomas Zawacki, VP/Managing Director of Modem Media in San Francisco. "The addition of new site functionality, services and e-commerce capabilities will continue to bring The Industry Standard consumers the tools they need to get ahead in this fast-moving industry that they've come to expect from The Industry Standard."

About The Industry Standard

Headquartered in San Francisco and located on the Web at (http://www.thestandard.com), The Industry Standard and TheStandard.com are the essential sources of information and services for the Internet economy and provide coverage of the people, companies and business models driving this new economy. Through its print magazine, online publication, industry newsletters and conference programs, The Industry Standard serves a dynamic audience of Internet business strategists with news analysis, commentary, industry metrics and special coverage of areas such as business model reviews and executive recruiting. The Industry Standard is owned by IDG's Internet Industry Publishing and operates bureaus in New York, Washington DC and London.

About Modem Media

Modem Media is a leading builder and marketer of customer-focused e-businesses for world-class brands. Modem Media develops customer-driven insights to identify and capitalize on e-business opportunities, and utilizes its conceptual, technological and marketing expertise to build, distribute and manage differentiated e-business solutions for its clients around the globe. Modem Media's rapidly expanding global footprint includes offices in Norwalk, CT, New York City, San Francisco, Toronto, London, Tokyo, Hong Kong and an affiliate office in Sao Paolo. With more than 450 professionals worldwide, Modem Media has created customer-focused Internet solutions for global brands such as 3M, Citibank, Delta Air Lines, E

rade, IBM,
JC Penney, John Hancock, Sony Computer Entertainment of America,
Unilever and Women.com. Modem Media's website is located at
http://www.modemmedia.com.