SERENA Software Announces Framework for Complete eBusiness Infrastructure Change Management; eFull.Cycle Extends Current Framework to Manage eBusiness Application Life Cycle

Business Wire, April 10, 2000

Business Editors/High-Tech Writers

BURLINGAME, Calif.--(BUSINESS WIRE)--April 10, 2000

SERENA Software, Inc. (Nasdaq:SRNA), an industry-leading supplier of eBusiness infrastructure change management solutions, today announced the eFull.Cycle(TM) framework for providing an automated end-to-end solution for managing changes throughout the eBusiness application life cycle. eFull.Cycle provides a single point of control for managing change to eBusiness applications across multiple platforms from the mainframe to the Web. Today's announcement offers the industry's only complete solution for managing change across the enterprise for all major components involved in delivering a successful eBusiness application. These components include Web content, software components on multiple platforms and, through partnerships, network, hardware, and other infrastructure changes.

Companies are facing an unprecedented volume and frequency of change as they implement and continually update their mission critical applications for eBusiness. To keep pace with this rapid change while delivering higher quality and speeding time to market, companies need infrastructure to automate error prone manual activities, integrate point products, and coordinate across their many components and systems.

The major elements of eFull.Cycle are the following.

--  Single point of control for managing change across multiple
    platforms. As companies rush to "Webify" their mission critical
    applications, 70% of which still run on mainframes, they do so
    under a multi-tier architecture. Many enterprise eBusiness
    applications utilize a legacy mainframe application, UNIX, LINUX
    or NT application and Web servers, and Web, Windows, or
    mini-browser based devices (e.g., mobile phones, Palm Pilots,
    etc...). eFull.Cycle provides a single point of control to manage
    change across all major platforms.

--  Managing changes to Web based content. A Web based application
    consists of text, graphics and other content, as well as software
    code. eFull.Cycle provides a solution for coordinating
    multi-platform software and Web content changes when rolling out
    major new eBusiness applications, and manages Web content change
    independently to allow it to keep pace with a more rapid and
    streamlined change cycle.

--  End-to-end management throughout the application life cycle. Most
    application life cycle vendors provide products for managing
    change in the development through deployment phases. Leading
    analysts have often described the "islands of information" that
    exist in large enterprises among application development, the
    consolidated service desk and software distribution. eFull.Cycle
    provides a solution for managing the entire application life cycle
    by also addressing the distribution and operations phases through
    partnerships, high level process management and SERENA's software
    eHealing(TM)solution. For example, when implementing a major
    eBusiness application, eFull.Cycle will allow customers to
    coordinate multi-platform software and Web content changes with
    the required hardware and network changes that are managed through
    the consolidated service desk to meet the anticipated additional
    traffic generated by the new application.

--  Open and extensible architecture. Customers want to utilize a
    number of point products at different phases of the application
    life cycle for such functions as requirements management,
    modeling, automated testing, and version control. eFull.Cycle
    provides a point of integration to avoid duplication of effort and
    inconsistencies.

--  Broad compatibility with authoring tools. eFull.Cycle provides for
    tight integration with the wide variety of development and
    authoring tools in use today, and lets customers choose their
    preferred access medium-- through Web or mini-browser, Windows,
    Windows NT, Java, UNIX, or TSO clients. Users see a secure,
    customized view, which is role and access dependent.

The eFull.Cycle solution is critical to enterprise level customers as they rush to implement eBusiness applications. "As a long time SERENA customer, we are very pleased with the strategic direction SERENA is taking," says Terry Gindling, Vice President, Change Engineering, BankofAmerica Corporation.

"SERENA is uniquely positioned to provide enterprise customers with a complete solution for managing changes to eBusiness applications. Their enterprise software change management solution, deep understanding of application life cycle management, and partnerships with Peregrine Systems and Remedy Corporation place them in a leadership position," says Perry Harris of the Yankee Group. "No one else has undertaken to deliver such a comprehensive solution to this fundamental eBusiness problem and few others, if any, are capable."

"Initial reaction to our eFull.Cycle framework from our Customer Advisory Board is overwhelmingly positive. The eBusiness phenomenon is happening so quickly that customers are desperately seeking a way to bring order out of the current chaos," said Richard A. Doerr, President and CEO of SERENA Software. "Enterprise customers realize that finding new technology based solutions to give them competitive advantage at this critical time could make them the long term winner in their respective markets with immense rewards for them and their shareholders."