SERENA Software to Extend Solutions Into Fast Growing Web Content Management Market; ChangeContent to Provide Single Point of Control for Web Content Management

Business Wire, April 10, 2000

Business Editors/High-Tech Writers

BURLINGAME, Calif.--(BUSINESS WIRE)--April 10, 2000

SERENA Software, Inc. (Nasdaq:SRNA), an industry-leading supplier of eBusiness infrastructure change management solutions, today announced ChangeContent(TM), a highly differentiated solution for Web content management. Corporate Web sites have grown in size and complexity, and now support a large volume of text pages, graphics, templates and software code running across multiple platforms. Managing Web content has become a daunting strain on existing infrastructures, as corporate Web sites require frequent changes by multiple players in different locations contributing to a high volume of content and application updates. This unprecedented pace of change must be managed efficiently to avoid embarrassing failures and downtime and to accelerate the roll-out of eBusiness initiatives.

ChangeContent complements SERENA's enterprise-spanning software change management capabilities, providing valuable centralized control over the complex technology infrastructure that brings eBusiness initiatives to market. Developed entirely in Java, the solution offers simple integration into Web environments. ChangeContent is designed for complex, large- scale sites and offers a customizable solution that enables organizations to regain centralized control over critical business presence online. Without this automated control, changes are manual and uncoordinated. This not only exposes the site to high risk of failure, but also inhibits change from taking place at the speed required to support eBusiness.

"Web content management represents one of today's fastest growing areas," says Melinda Ballou, senior research analyst with Meta Group's application delivery strategies. "The challenges of managing Web content and software changes across platforms is a key requirement for our Global 2000 customers."

"Our customers, having adopted SERENA technology for centralized control over already highly complex IT systems, are logically looking to SERENA to extend this control to management of Web content," says Richard A. Doerr, CEO of SERENA Software. "Enterprises implementing eBusiness solutions can now look to one vendor for a complete solution for managing changes to the complex supporting infrastructure."

SERENA's Web content management solution offers the following advantages.

--  First enterprise solution. ChangeContent is a stand-alone Web
    content management product that also works seamlessly with
    SERENA's software change and request management products to
    provide the industry's first solution for coordinating content
    changes with changes to related software applications running
    across multiple platforms from the mainframe to the Web, while
    integrating change request management.

--  Flexible life cycle management. ChangeContent manages the entire
    life cycle ensuring critical processes are followed and change is
    implemented via a predefined course. ChangeContent utilizes
    subprocesses, pre-conditional triggers, scheduling, and
    customizability to deliver unprecedented flexibility.

--  Ease of use. ChangeContent provides non-technical users with a
    simple browser based interface for editing or creating Web
    content; style templates to provide a consistent look, roles based
    views, and site preview and link checking to minimize errors.
    Managers can modify life cycles and workflow through a point and
    click interface.

--  Workflow. ChangeContent enables large numbers of users to
    collaborate to contribute changes to the Web site in an orderly
    fashion, removing the bottleneck when all changes need to be
    approved or deployed by a small group. ChangeContent automates
    task assignment, resource scheduling, content routing, and online
    notifications and approvals.

--  Broad compatibility with content creation tools. ChangeContent
    works with a wide variety of Web authoring tools, application
    servers, and integrated development environments.

--  Robust Software Change Management. Version control, security,
    concurrent development, build and release management, impact
    analysis, rollback, archiving, and reporting are integrated to
    provide a solution for managing Web content and software changes.

--  Replication/deployment. Changes can be deployed to multiple Web
    servers, and syndicated to multiple sites; content in databases
    can be replicated to accommodate geographically dispersed servers.

--  Open and extensible standards framework. ChangeContent is a Java
    based product to facilitate plug-in compatibility with third
    products; complies with and utilizes Web standards such as XML;
    and has an open API to ease third party product integration.

Availability: ChangeContent is scheduled for general availability in the third quarter of 2000.

eFull.Cycle

eFull.Cycle(TM) is SERENA's strategy and framework for providing a single point of control to manage changes throughout the traditional and eBusiness application life cycles - across the entire enterprise. It combines an integrated suite of industry-leading software products, an open cross-platform architecture, comprehensive consulting services, and industry partnerships to offer a complete, end-to-end solution.