b2bstores.com Enlists Talisma for Electronic Communication Management

Business Wire, April 11, 2000

Business Editors

LONG BEACH, Calif.--(BUSINESS WIRE)--April 11, 2000

b2bstores.com, a vertically integrated business-to-business e-commerce site (Nasdaq SmallCap: BTBC), has enlisted Talisma(tm) Corporation, a full-service provider of electronic customer relationship management (eCRM) solutions, to manage, automate, and track electronic communications between the b2bstores.com web site, customers, business partners, and investors.

b2bstores.com chose Talisma Enterprise for its robust feature set, intuitive interface, and five-day QuickStart(tm) program. b2bstores.com's customer service representatives use the software to manage hundreds of e-mails and Web-forms a day, track customer inquiries, as well as report on service volumes and trends. b2bstores.com integrated the Talisma system with e-commerce systems, order management systems, and enterprise reporting tools. b2bstores.com will also utilize Talisma for outbound marketing campaigns as the system allows customized electronic information to be sent to specific customers.

"b2bstores.com implemented Talisma's technology in an effort to continue our commitment to provide superior customer service," said WooJin Kim, Chief Executive Officer of b2bstores.com. "Talisma's e-mail management feature set, in conjunction with quick software installation and customization, translates to a friendly, personal support experience for b2bstores.com's customers."

"b2bstores.com is an excellent example of a .com organization dedicated to delivering customers exceptional customer service," said Pradeep Singh, Chief Executive Officer of Talisma. "We're pleased their stringent evaluation of eCRM solutions led them to choose Talisma."

About Talisma

Talisma Corporation is the only full-service provider of electronic customer relationship management (eCRM) solutions. Companies of all sizes use Talisma products and services to effectively manage customer interactions on their Web sites, improving customer relationships and satisfaction through superior online service practices. Headquartered in Kirkland, Wash., Talisma is an international corporation, growing an impressive list of customers and partners worldwide, with offices in Bangalore, India, Florence, Italy, and nine cities across the U.S. For more information, visit www.talisma.com.

About b2bstores.com

b2bstores.com, a comprehensive business-to-business Internet destination for organizations of all sizes, delivers top-quality business-related products and services combined with valuable information resources through a complete, integrated, user-friendly Web site. Located in downtown Long Beach, Calif., b2bstores.com is traded on the NASDAQ SmallCap Market under the symbol "BTBC." For more information, please visit our Web site at www.b2bstores.com.