RealNames and ShareMedia Make Getting Information From the Web as Easy as Pushing Start On a Fax Machine

Business Wire, April 11, 2000

Business Editors/High-Tech Writers

SAN CARLOS, Calif. and ROCKVILLE, Md.--(BUSINESS WIRE)--April 11, 2000

ShareMedia, the premier provider of outsourced unified email, fax and voice messaging services, and RealNames, a provider of an Internet infrastructure technology based on Internet Keywords, announced an agreement to integrate RealNames' Internet Keywords into fax machines "powered" by ShareMedia. This partnership will allow users to receive web information directly from a ShareMedia-powered fax machine by using Internet Keywords.

Internet Keywords is an Internet navigation system that allows people to use familiar words or phrases to easily find the information they are looking for on the web. Internet Keywords are integrated into popular search engines, directories and portals such as AltaVista, Google, Go2Net, the GO Network, Looksmart, and MSN. For example, consumers looking to find more information on a Ford Explorer will simply type "Ford Explorer" into a ShareMedia-enabled fax machine and get information from the web page featuring Ford Explorer faxed directly to them. ShareMedia-powered fax machines are currently available in the US and Europe.

"ShareMedia and RealNames will offer users the ability to type Internet Keywords into fax machines to get the information they are looking for," said Tom Chen, president and CEO of ShareMedia. "This partnership will allow users to take advantage of the convergence of telephony and Internet applications and enable them to get information faxed to them directly from the Web."

"Integrating ShareMedia's fax technology with RealNames' navigation capabilities is an exciting innovation for both fax and web users," said Keith Teare, CEO of RealNames. "The integration of Internet Keywords into Internet appliances should help consumers easily get the information they are looking for. This is product 'fax-back' from the web. Our B-to-B customers will particularly benefit from this new product discovery service; distributed via fax machine."

About Internet Keywords

Internet Keywords is an Internet navigation system that transports people directly to brands on the web. Marketing executives, brand managers -- and the media buyers and agencies that serve the brand owners -- can use Internet Keywords to converge print, TV, and radio advertising with a company's Internet presence. Internet Keywords, which can be used in many languages and character sets, are designed to improve a company's return on total advertising spending by unifying its identity online and offline. The RealNames' Internet Keywords system runs on a scaleable, powerful technology platform composed of routers, databases, and management tools that generate integrated reports for measuring a brand's economic value, and allow portals, search engines and communication service providers to create and deliver new Internet products and businesses.

About RealNames Corporation

RealNames Corporation is a media convergence infrastructure company developing and marketing products and services that simplify web navigation, transform brands into interactive response vehicles, and monetize Internet traffic for browsers, search engines, directory services and portals. RealNames' products and services are used by leading Fortune 1000 and .com companies and have been integrated into Microsoft's Internet Explorer browser, as well as by leading portal, directory and search services such as to complement directory look-up and search results. Founded in 1997, RealNames is based in San Carlos, California. For more information, please use Internet Keyword: RealNames to visit our web site.

About ShareMedia

ShareMedia is a global communications offering a powerful suite of Internet-based messaging solutions, including unified email, IP fax and voice messaging, as well as Virtual PBX equipment. Their Universal Messaging Platform is device-independent and supports IP-based content delivery over land and wireless networks. The company's unique set of solutions and extensive global coverage enable businesses to reduce the cost of international communication dramatically while significantly enhancing speed and reliability. ShareMedia, based in Maryland's High Tech Corridor, operates the world's largest IP network, with local points of presence in more than 40 countries. They were named one of the top 50 business by dbusiness.com.

Note to Editors: RealNames, RealNames System, RealNames Service, Real Name Service and RNS are either servicemarks or registered servicemarks of RealNames Corporation. ShareMedia and Fax2Net are trademarks of ShareMedia, Inc.

For general information on RealNames, please e-mail publicrelations@realnames.com or call our Public Relations Hotline at 650/298-5678.