Pink Dot Awards Account to BBDO West; Agency to Handle Company's Multi-Million Dollar Advertising Campaign

Business Wire, April 11, 2000

Business Editors

CAMARILLO, Calif.--(BUSINESS WIRE)--April 11, 2000

Online grocery and prepared food delivery service Pink Dot Inc. today announced that it selected BBDO West (Los Angeles and San Francisco) as its advertising agency of record.

As Pink Dot's agency, BBDO West will handle all aspects of the company's multi-million dollar advertising campaign. BBDO West was appointed following a competitive review involving six agencies for the expected $10 million account.

"After reviewing creative from several qualified firms, it was clearly evident that BBDO West has the skill set and top tier staff to assist Pink Dot in building a nationally recognized brand," said Karen Sophiea, chief marketing officer, Pink Dot. "We're looking forward to BBDO's continued enthusiasm and creativity as we begin our expansion efforts."

BBDO West will use its expertise in consumer advertising to increase awareness of Pink Dot in Southern California and to help build its brand as it expands across the country. Additional responsibilities will include media planning and buying as well as strategic planning. Resources from both BBDO West's San Francisco and Los Angeles offices will be tapped to manage the Pink Dot account.

"This is a significant new business assignment from an important player in the home delivery category who is poised to dominate the market," said Tom Hollerbach, president, BBDO West. "It also represents a great opportunity to showcase our creative capabilities in a highly visible category."

BBDO West, with offices in Los Angeles and San Francisco, is part of BBDO Worldwide, the third-largest global agency network with 298 offices in 74 countries and 1999 billings of over $13.5 billion. In addition to Pink Dot, clients of BBDO West include: Best Western, Charles Schwab, EarthLink, eCandy, Headlight.com, Kal Kan, MGM, Northrop Grumman and Pioneer.

Founded in 1987, privately held Pink Dot Inc. is the largest online instant delivery shopping experience, currently serving more than 100,000 customers. Pink Dot offers thousands of fresh, high quality prepared food and brand name products via the Internet at www.pinkdot.com or by calling 800/PINK-DOT. Pink Dot's corporate headquarters are located at 751 Daily Drive, Suite 302, Camarillo, Calif., 93010.