iVillage.com, The Leading Women's Network Online, To Add adam.com Health Content And Tools

Business Wire, April 12, 2000

Business Editors & Health/High Tech Writers

ATLANTA--(BUSINESS WIRE)--April 12, 2000

4.2 Million iVillage.com Members to Benefit From adam.com's

Medical Images, Surgical Drawings and the First Fully Dissectible

Online Anatomy

adam.com, Inc.(NASDAQ:ADAM), a leading business-to-business provider of online health information, today announced an agreement with iVillage (Nasdaq:IVIL), operator of iVillage.com: The Women's Network, to syndicate the adam.com Online Health Encyclopedia, Health Presentations - Surgeries and Procedures and Adam Online Anatomy.

iVillage.com, the leading women's network online, will integrate into its allHealth channel health content from adam.com. allHealth's "Conditions A to Z" will be complemented by thousands of articles on medical conditions, diseases, symptoms, causes and remedies complete with life-like illustrations, photographs and images from adam's Online Health Encyclopedia. iVillage.com also plans to incorporate adam.com's Health Presentations - Surgeries and Procedures, consisting of more than 125 full-color, highly enhanced surgical illustrations and four-part articles describing each surgery or procedure.

"We constantly seek to provide our millions of members with the most relevant, targeted information and tools for women available," said Lisa Chen, VP of Business Development, iVillage. "We believe adam.com's content offering is best-of-breed and are thrilled about its addition to our health portfolio."

iVillage.com also becomes the first adam.com syndication partner to launch Adam Online Anatomy (AOA). AOA is comprised of detailed anatomical images, including illustrated, fully dissectible male and female bodies. AOA uses adam's proprietary "pixel level recognition" technology, allowing iVillage users to identify over 22,000 anatomical structures at an individual pixel level. They can dissect layer by layer or use a scroll bar to navigate deeper.

"We live in a visually oriented world. Our visual tools, like Adam Online Anatomy and Health Presentations - Surgeries and Procedures, have a tremendous impact on syndication customers like iVillage.com and ultimately its members," said Robert S. Cramer Jr. adam.com's Chairman and CEO. "Our visual content challenges e-health users to not just read about health related subjects but to better understand the world of health by actually seeing and exploring the intricate surgical procedure, medical condition or particular part of the body they are researching."

About iVillage.com

iVillage.com: The Women's Network (http://www.ivillage.com and AOL keyword: ivillage) is the leading women's network online providing practical solutions and everyday support for women between the ages of 25 and 54. iVillage.com is organized into branded communities that focus on issues of most importance to women and provide interactive services, peer support and online access to experts through 16 content channels and four shopping areas. Content channels include Parent Soup, allHealth, MoneyLife, Work from Home, Garden, Relationships, Beauty, Diet & Fitness, Click!: Where Computers Make Sense, Pets, Travel, ParentsPlace, Food, Book Club, Working Diva, and Astrology are complemented by stores such as iBaby, iMaternity, PlusBoutique and Shopping Central. Established in 1995 and headquartered in New York City, iVillage Inc. (NASDAQ:IVIL) is a new media company, recognized as an industry leader in developing innovative sponsorship and commerce relationships that match the desire of marketers to reach women with the needs of iVillage.com members for relevant information and services.

About adam.com

For more than a decade, adam.com (NASDAQ:ADAM) has been at the forefront of developing the world's most interactive and engaging health and medical information. Today, through partnerships with companies including Yahoo!, Healtheon/WebMD, Merck-Medco, the National Library of Medicine, and Pearson PLC, adam.com has quickly become the leading creator and distributor of online health and medical content to millions of consumers, professionals and students around the world. adam.com's proprietary content library features an illustrated medical encyclopedia covering 4,000 diseases and conditions, 40,000 medical illustrations, health education presentations, 3-D image models, virtual "fly-thru's" of the human body, Internet-ready, broadcast-quality animation, and topic specific health centers on pregnancy, children's health, outdoor medicine, and cardiovascular health.

Forward Looking Statements

Except for historical information, all of the statements, expectations and assumptions contained in this press release are forward-looking statements. These statements involve a number of risks and uncertainties that could cause actual results, performance or developments to differ materially. Factors which could affect the company's actual results, performance or developments include general economic conditions, the development of the Internet as a source of health information, pricing actions taken by competitors, the demand for the company's health information, regulatory changes, and other laws which impact the way in which the company conducts its business.