Internet Sports Network, Inc. Launches Auction at NHL.com, SportsRocket.com

Business Wire, April 12, 2000

Business Editors

PALO ALTO, Calif.--(BUSINESS WIRE)--April 12, 2000

Internet Sports Network, Inc. (OTBB:ISNI), a leading Applications Service Provider (ASP) of customer retention solutions, today announced that it has introduced a sports auction site on NHL.com. The same auction will run concurrently on ISN's site www.sportsrocket.com. The sites have launched with more than 10,000 sports collectibles, sports equipment, and sports merchandise items.

All items from the auctions are linked to the auctions.com network. Auctions.com will allow the auction sites to be linked for product content, expanded buyer and seller reach, and unparalleled auction services.

Each week, ISN will offer specially featured items under its "Hot Hockey" and "Hot Rocket" banners. These items will include signed jerseys, sticks, pucks, photos and many other rare collectibles. All "Hot Hockey" and "Hot Rocket" items will come with letters of authenticity and will be backed by ISN's 100% unconditional money back guarantee. New "Hot Hockey" and "Hot Rocket" auction items will be posted every Monday and auctions for the items will close the following Sunday at 9 p.m. Eastern. The "Hot Hockey" and "Hot Rocket" items listed for the week ending April 16, 2000, include: an autographed and framed 8x10 photograph of NHL(* Hall of Famer Wayne Gretzky; a Gordie Howe autographed Detroit Red Wings jersey circa 1940; an autographed 8x10 photograph of Pittsburgh Penguin Jaromir Jagr; a Maurice Richard autographed Montreal Canadiens puck; and several other rare hockey collectibles.

Each month, NHL.com will feature one or two rare collectibles on the front page of the auction site. Proceeds from these items will benefit Hockey Fights Cancer(*, which was created by the NHL and the National Hockey League Players' Association to raise money and increase visibility for the American Cancer Society, Canadian Cancer Society, and local cancer organizations.

Internet Sports Network, auctions.com, Dodge (NYSE: DCX), the NHL and the NHLPA teamed-up during the 2000 NHL All-Star Weekend in Toronto for the Hockey Fights Cancer Dodge Online Charity Auction, an initiative that raised more than $418,000 for Hockey Fights Cancer(. The online auction received more than 8,000 bids from 1,400 registrants from 11 countries around the world, including a successful bid of $80,000 for Wayne Gretzky's final game-worn NHL All-Star jersey.

NHL.com is the destination Web site for hockey fans worldwide. Since its debut in October 1996, the official Web site of the National Hockey League has provided fans with news, real-time statistics, an online store, games, player features, and more.

Auctions.com is the world's fastest growing online auction network. Auctions.com provides branded and co-branded auction pages and sites for merchants looking to expand their e-commerce presence. Over the coming months, auctions.com will be launching online auction capabilities on the web sites of over 130 newspapers in the Classified Ventures network of affiliate newspapers, including The Los Angeles Times, Chicago Tribune, The Washington Post and The New York Times. Classified Ventures, the parent company of auctions.com, provides nationally branded online services for developing e-commerce capabilities that combine the local affiliate strength and the power of a national affiliate network. Based in Chicago, Classified Ventures currently operates auctions.com, apartments.com, movingcenter.com, cars.com, newhomenetwork.com, and homehunter.com. For more information on auctions.com, please contact Jeffry Lee at jlee@auctions.com.

Internet Sports Network, Inc., a leading Applications Service Provider (ASP) of customer retention solutions, delivers auctions, interactive web-based games, contests, and promotions that help deliver strategies for stickiness to the Internet's leading brands. With nearly 2,000,000 registered users, Internet Sports Network, Inc., through its site, www.sportsrocket.com and four wholly owned subsidiaries, is a leading provider of Internet-based sports entertainment and investment contests featuring fantasy leagues, retailing, advertising, promotions and a sports memorabilia and merchandise auction site. ISN has been developing and operating online sports entertainment and contest applications since 1997, and similar offline products since 1985. Over the past 18 months, ISN has completed four acquisitions: SportsMark Promotions Inc., Pickem Sports Inc., Ultimate Sports Publishing and Sports Buff and made several strategic alliances including partnerships with SportsLine.com (NASDAQ: SPLN), Playboy.com (NYSE: PLAA), About.com (NASDAQ: BOUT), beer.com, E-Lottery (NASDAQ: ELOT), Actfit.com (OTC BB: ACTFF) and others.

Forward-looking statements and comments in this press release are made pursuant to the safe-harbor provisions of Section 21E of the Securities Exchange Act of 1934. Such statements relating to, among other things, the prospects for the company to increase the level of sales, grow the number of users/buyers or increase traffic to its sites are necessarily subject to risks and uncertainties, some of which are significant in scope and nature, including, but not limited to, the risks related to the demand for the company's products and/or services, competition, and availability of capital.