3Stars And iEntry Announce First Ever Internet Wide Radio Music Only Search Engine; Music Radio Star Search Free to Websites

Business Wire, April 13, 2000

Business/Entertainment Editors & Internet Writers

CARMEL, Calif.--(BUSINESS WIRE)--April 13, 2000

iEntry, Inc. and 3Stars Entertainment announced today the creation of the first ever radio/music only Internet wide Search engine. After 8 months of daily sweeping the Net to find the key websites in all areas of music as well as radio, the new Music Radio Star Search program is being released this week. Radio, music and other websites can register and get the search engine free for their own website. The Registration allows the website to co-brand the search results page with their own logo and links; all at no cost.

"It became apparent to me that the Internet is just too big for any general search engine to provide specialized searches on any particular subject, especially music and radio," said long time radio/music/internet veteran Bob Hamilton. Hamilton, who is President of New Radio Star and co-chairman of 3Stars Entertainment along with another long-time music industry veteran, Marshall Blonstein, went to Mel Strocen, President of iEntry, one of the Internet's leading search and newsletter companies and suggested an Internet wide search engine just for radio and Music. Strocen also saw the need and the two companies began building a powerful engine that allows a user to search on anything from Mariah Carey and The Beastie Boys to "learning to play the piccolo." Thousands of sites have been registered to allow for searches on lyrics, sheet music, mp3 sound files and any other subject that comes under anything to do with music. Additionally, the new search engine is geared toward radio, containing thousands of station websites, personalities and companies from jingles to transmitter equipment.

"We believe that niche or topical search engines like Music Radio Star Search are the future of web searching," said Mel Strocen, "and will rapidly supplant the general search portals as web surfers come to appreciate the significant advantages of targeted searching." The new search engine brings the radio/music industry closer to its own search engine, in that anyone can register their website without having to wait weeks and worry about coding in order to get their sites up the search engine recognition ladder. Anyone with a radio or music oriented website can add their site to the Star Search list at no cost. The entire project will be advertiser supported. Any website wishing to add and co-brand Starsearch for their website can do so at http://www.3starsentertainment.com/starsearch.htm. To test out the search engine go to http://newradiostar.com/starsearch.htm