Rare Medium Selects StarBase to Manage eBusiness Development Process; StarTeam Delivers Complete Digital Asset Management for Web Application Development

Business Wire, April 18, 2000

Business Editors

SANTA ANA, Calif.--(BUSINESS WIRE)--April 18, 2000

StarBase Corp. (Nasdaq:SBAS), a leading provider of eCollaboration solutions for the development and management of eBusiness applications announced Tuesday that Rare Medium (Nasdaq:RRRR) selected StarTeam Enterprise to manage the Internet development process for new Web projects under development in their San Francisco, San Antonio, Detroit and New York locations.

Rare Medium, which experienced rapid growth last year, provides clients development and implementation of e-commerce Internet strategies. By adopting StarTeam Enterprise and purchasing an initial 350 licenses, Rare Medium is looking to further standardize, structure, and automate its methodology among its geographically distributed Web development groups. The StarTeam Enterprise best-of-breed solution is expected to expand throughout the Rare Medium organization.

With StarTeam Enterprise, checkpoints and approvals will flow automatically.

Rare Medium's business processes, will be archived by StarTeam and will be easily accessible with full audit trail capability. StarTeam's central repository will maintain all project-related digital assets, allowing developers, graphic artists, and writers the ability to manage asset redeployment more effectively while eliminating the need for project development teams to start from scratch. StarTeam Enterprise will enable straightforward and efficient access to all project information stored in the StarTeam repository.

"As our client base and services offering continues to grow, it is important for us to continually upgrade and fine-tune our methodology so we can continue to deliver on each and every engagement, no matter how large it might be or how quickly it must be completed," said Richard Sullivan, GM of Rare Medium's New York office.

"Thus we look for a creative solution that can deliver robust functionality to the process. Our team consists of a wide range of contributors, from senior engineers to graphic artists, all requiring some involvement in the development process. For that reason, StarTeam's ease of use, multi-platform support, and browser-based interface were major considerations in our decision to select StarTeam Enterprise. The central repository and robust workflow management features in StarTeam Enterprise allow our developers and creative talent to focus more on developing superior work for our clients. StarTeam Enterprise will enable us to continuously improve our Web development process."

"StarTeam's open architecture provides the framework to extend its use outside the traditional development environment," stated Lydia Patterson, vice president StarBase products group.

"Many of our customers are using StarTeam for both code and content management. StarTeam's robust management capabilities and productivity enhancing features give true competitive advantages to companies like Rare Medium who are leading change in the new economy."

With an extensive client base that includes such high profile companies as Microsoft, The New York Times, Dow Jones & Company, IBM, General Motors, and Ford, Rare Medium has helped clients exploit new eBusiness opportunities created by the Internet. Rare Medium's successful implementation of comprehensive solutions, ranging from simple database back ends to full Enterprise Application Integration (EAI) with Java Beans, Java Servlets, and COM, has led to the technology group's rapid growth.

Rare Medium plans to utilize the StarGate Software Development Kit (SDK) to create customized interfaces for clients to review project status throughout the development cycle, reducing rework time and improving customer satisfaction with the end product. StarTeam and the SDK will allow Rare Medium to involve its clients in every key step of their Internet Solution lifecycle.

About Rare Medium Group Inc.

Rare Medium Group Inc. provides end-to-end Internet professional services and makes strategic investments in next generation Internet companies that possess superior business models. Services include development and authoring of business plans and strategies; strategic, creative and technological consulting for Web initiatives; on-line brand management; development of content for broadband and wireless applications; launch of on-line commerce trading exchanges; and incubation and launch of new companies.

Rare Medium leverages its services expertise to increase the overall success of the 25 companies in its investment portfolio, which currently includes both private companies that are being incubated by Rare Medium and independently managed companies. Rare Medium Group Inc. has over 800 employees in more than 20 locations worldwide. For more information, visit http://www.raremedium.com.

About StarBase

StarBase Corp. is a leading provider of eCollaboration solutions for the development and management of eBusiness application management. eCollaboration is the simultaneous coordination, management and communication of geographically dispersed contributors of both code and content for eBusiness applications. Our technology supports the continuous cycle of creating, linking and managing digital assets, which comprise complex eBusiness applications. Our products enable users with differing technical and functional backgrounds to collaborate on the production of Web sites and eBusiness initiatives from multiple locations.