Martha Stewart Living Omnimedia Selects Interwoven to Speed Development of Content on marthastewart.com

Business Wire, April 20, 2000

Business Editors/High-Tech Writers

NEW YORK and SUNNYVALE, Calif.--(BUSINESS WIRE)--April 20, 2000

Interwoven TeamSite Will Enable marthastewart.com Experts to Publish

New Content Daily Across Seven Lifestyle Channels for Consumers

Martha Stewart Living Omnimedia, Inc. (NYSE:MSO) and Interwoven, Inc. (Nasdaq:IWOV) today announced that marthastewart.com will use Interwoven software to develop and publish content daily for the site's visitors.

marthastewart.com consists of seven content-rich channels, each dedicated to one of the company's core areas, including cooking & entertaining, weddings, keeping, holidays, home, crafts, gardening, as well as the marthastewart.com store. The site also includes over 1,700 SKUs of Martha by Mail product and marthasflowers. Additionally, it includes companion content such as recipes for MSO television programs; askMartha radio scripts; community features; and interactive content in question-and-answer format. marthastewart.com has over one million registered users, and according to Nielsen/Net Ratings was the number one women's shopping site for the 1999 holiday season.

Interwoven is the leading provider of enterprise-class Web content management software, which offers flexible workflow to streamline the development and approval of content and advanced templating.

Interwoven TeamSite Templating will also allow marthastewart.com to leverage the vast multi-media assets of the core media company by seamlessly migrating them to the Internet site. Additionally, Interwoven's advanced, flexible workflow will reduce the demands on the site's Web development team by automating much of the quality assurance and publishing process -- making it faster than ever to add fresh content to any of the seven Web site channels, as well as adding merchandise information to the online store.

"Our creative experts have developed an extensive library of informative 'how to' content," said Sheila Beauchesne, chief information officer of Martha Stewart Living Omnimedia. "Interwoven software will allow our core content experts to more quickly deliver our extensive libraries of content to our online visitors. We expect that Interwoven Team Site will enable us to significantly increase the frequency and the speed with which we move content onto the site."

"It is especially thrilling to me that we will be able to share even more of our vast archive of proprietary content in all of our core subject areas to our online visitors, providing them with both information and inspiration," said Martha Stewart, chairman and CEO of Martha Stewart Living Omnimedia.

Another reason for marthastewart.com's selection of TeamSite was its open architecture, allowing easy integration with best-of-breed application servers. As the site adds additional functionality, TeamSite will provide a content management platform that will adapt to their growing needs.

"We are very excited to work with marthstewart.com, a recognized online leader with a loyal base of over a million users achieved through its commitment to delivering rich, educational and entertaining content," said Joe Ruck, vice president of corporate marketing for Interwoven Inc. "Our TeamSite software will enable the site to maintain its early market advantage by continuously leveraging its expert contributors as part of its ongoing innovation and commitment to service."

About Martha Stewart Living Omnimedia

Martha Stewart Living Omnimedia, Inc., is an integrated content company consisting of four business segments. The Company's Publishing segment includes Martha Stewart Living and Martha Stewart Weddings magazines; books written by Martha Stewart and the editors of Martha Stewart Living; and the syndicated askMartha newspaper columns and radio show. The Internet/Direct Commerce segment consists of the Company's high-end catalog, Martha by Mail, and marthastewart.com, which includes the online Martha by Mail store, marthasflowers offerings and seven linked content and community channels. The Television segment includes a nationally syndicated, daily one-hour television program, Martha Stewart Living; a daily cable television program, from Martha's Kitchen, on the Food Network; weekly appearances on CBS's The Early Show broadcast; and periodic network primetime television specials. The Merchandising segment includes strategic partnerships through which merchandise designed by the Company's in-house creative experts are distributed and/or sold through Kmart, Sherwin-Williams, P/Kaufmann, and Zellers. Martha Stewart Living Omnimedia, Inc., is listed on the New York Stock Exchange under the ticker symbol MSO.

About Interwoven

Interwoven, Inc. (Nasdaq:IWOV) is the leading provider of enterprise-class Web content management software. Its flagship product, TeamSite, controls the development, management and deployment of business-critical Web sites. Interwoven solutions are based on an inclusive content architecture that empowers all content contributors and leverages diverse Web assets including XML, Java, rich html, multimedia and database content. TeamSite is available for both the Sun Solaris operating system and Microsoft Windows platform. For more information on the company and its software solutions, visit the Interwoven Web site at www.interwoven.com or e-mail info@interwoven.com.