Adinfonitum Signs Shop.org Founding Member Eddie Bauer and Carnival Corporation; Hi-Tech Tracking Company Provides Marketing Services for Blue Chip Companies

Business Wire, April 21, 2000

Business/High Tech Editors

SEATTLE--(BUSINESS WIRE)--April 21, 2000

Adinfonitum, the only technology company providing solutions for both traditional and Web-based marketing campaigns, today announced the addition of Eddie Bauer and Carnival Corporation to their portfolio of blue chip customers.

Adinfonitum will be managing Eddie Bauer's e-mail campaigns including database management and reporting on campaign effectiveness. Adinfonitum will also be providing service to Carnival Corporation by collecting voluntary data used for permission marketing.

"The signing of these two prestigious clients adds to our growing list of blue chip customers," said Kurt Dicus, chief executive officer for Adinfonitum. "They are both very sophisticated companies, both offline and online, and our technology is an asset to each of their businesses."

Adinfonitum's proprietary technology helps companies such as Eddie Bauer and Carnival Corporation determine the most cost-effective allocation of their marketing budget by providing real-time reports on the effectiveness of campaigns, according to Dicus.

"Advertising and marketing are on the verge of a digital revolution. The Internet holds the promise of measurable marketing effectiveness," said Tara Long, Internet Analyst for C.E. Unterberg, Towbin. "With the power of choice in the hands of the online consumer, marketers must now redefine their mass marketing approach."

About Adinfonitum

Started as Direct Services, Adinfonitum was re-founded in 1999 to take advantage of the Company's resources to service offline and online campaigns. Using Adinfonitum's combined services and real-time reporting, businesses can make informed decisions about the allocation of their marketing dollars. Adinfonitum is located in Seattle, Washington.

About Eddie Bauer

Eddie Bauer offers casual lifestyle clothing, accessories and home furnishings and decor through its two concepts: Eddie Bauer(R) and Eddie Bauer Home(TM). In its 80-year history, Eddie Bauer has evolved from a single store to an international company with catalogs (1-800/426-8020), over 575 stores in the U.S., Canada, Japan, Germany and the United Kingdom, and online at www.eddiebauer.com. Through joint ventures and licensing agreements, Eddie Bauer also markets its sportswear in Germany and Japan.

About Carnival Corporation

Carnival Corporation, the world's largest and most profitable cruise company, owns or has interest in seven cruise brands: Carnival Cruise Lines (100% ownership), Holland America Line (100%),Windstar Cruises(100%), Cunard Line (100%), Seabourn Cruise Line (100%), Costa Crociere S.p.A. (63% beneficial ownership) and Airtours' Sun Cruises (26%). Combined, these lines operate a fleet of 45 cruise ships that sail to exciting destinations around the world.