e-SIM's LiveProducts Signs Development Agreement With Zenith

Business Wire, April 24, 2000

Business Editors

NEW YORK--(BUSINESS WIRE)--April 24, 2000

e-SIM (NASDAQ:ESIM), the leader in advanced simulation technology for e-commerce, customer support and product development, announced today that its LiveProducts Division has signed an agreement with Zenith Electronics Corporation to produce online simulations to help consumers program and use the new lineup of higher-end Zenith universal remote controls.

LiveProducts leverages e-SIM's proprietary technology to produce the only fully functional, truly interactive and accurate simulations available on the Web, complete with animated feature demonstrations with streaming voiceover and online user manuals. LiveProducts look, sound and behave just like the real thing and will revolutionize the way consumers evaluate, purchase, and learn about all their favorite products on the Internet. With an average file size of 150K, LiveProducts load fast, even on the slowest modem.

Under the terms of the agreement with Zenith, e-SIM has been commissioned to create LiveProducts simulations of Zenith's lineup of higher-end universal remote controls. Zenith plans to feature the simulations on its Web site to help improve customer service and drive consumer purchase consideration with a unique try-before-you-buy experience. The simulations will also be available at LiveProducts.com. In addition, e-SIM plans to store Zenith's massive remote control programming code libraries and provide a secure area on the soon to be released support site for consumers to access their codes for fast, easy reference when reprogramming is necessary.

"Zenith is the inventor of the TV remote control and a recognized innovator in the consumer electronics field. That position is sure to be enhanced as they become the first accessories manufacturer to adopt e-SIM's revolutionary simulation technology." said Bill Sims, president and CEO of e-SIM's LiveProducts division.

Len Coakley, Zenith vice president of accessories, said, "A primary goal at Zenith is to make our technology easy to use. LiveProducts online simulations are intended to help consumers easily program and use their remote controls. And with more than 600 programming codes for our higher-end remotes, the simulations serve as an important customer satisfaction tool."

About e-SIM Ltd.

e-SIM Ltd. is a leading provider of advanced simulation technology for wireless and electronic product design as well as Web-based solutions to the consumer electronics industry. e-SIM's proprietary simulation technology enables the distribution of electronic LiveProducts, "virtual products" that look and behave like real products, over the Internet or Intranet for web-based electronic commerce, interactive customer support and marketing. Using its proprietary technology, e-SIM will be launching its new Web service and portal site, featuring product simulations, animated walk-throughs of product features, and online user manuals. e-SIM's simulation technology builds off its RapidPLUS line of software products, which enables product designers and engineers to easily create simulated computer prototypes of electronic products that are fully functional, interactive and behaviorally identical to the manufactured products and systems. RapidPLUS offers automatic software code generation capabilities that significantly reduce the time to market for development of new products. For more information on e-SIM, please visit our Web site located at www.e-sim.com.

About Zenith Electronics Corporation

Founded in 1918, Zenith Electronics Corporation, based in Glenview, Ill., is a long-time U.S. leader in electronic entertainment products and leading developer of digital high-definition television (HDTV) technologies. Zenith is a wholly owned subsidiary of LG Electronics Inc., a global leader in consumer electronics with operations in 180 countries. Zenith, which invented the first remote controls in the 1950s, is an industry leader in universal remote controls and other accessory products. Visit Zenith on the World Wide Web at www.zenith.com.

Certain matters discussed in this news release are forward-looking statements that involve a number of risks and uncertainties including, but not limited to, significant fluctuations and unpredictability of operating results, risks in product and technology development and rapid technological change, dependence on a single product line, extent of demand for the Company's product, impact of competitive products and pricing, market acceptance, lengthy sales cycle, changing economic conditions, risks of joint development projects, dependence on key personnel, difficulties in managing growth, risks relating to sales and distribution, risks associated with international sales, risks of product defects, dependence on company proprietary technology. For a more detailed discussion of these and other risk factors, see the Company's Form 20-F as filed with the United States Securities and Exchange Commission.

This release, and prior releases are available on the KCSA Public Relations Worldwide website at www.kcsa.com.