Cellular One Launches Free Customized Information Service; Personal News Provides Customers With Timely News, Information and Promotional Offers On Their Wireless Phone

Business Wire, April 26, 2000

Business Editors

SAN FRANCISCO--(BUSINESS WIRE)--April 26, 2000

Cellular One, the leading digital wireless communications provider in the Greater San Francisco Bay Area, today announced Personal News. Personal News is a free, customized service designed to provide customers with timely news, information and promotional offers on their wireless phone.

"We are always looking for ways to provide more value and enhanced services to our customers," said Steve Livingston, vice president of marketing for Cellular One. "Personal News is an extension of that commitment. Customers can now have personalized information and promotional offers delivered to them anywhere, anytime -- for free."

Digital PCS customers who have PCS Messaging can sign up for Personal News and receive either stock quotes, reminders or information from one of the following information sources: Fox News, weather.com from The Weather Channel(R), ESPN.com, CNBC Business Headlines and Excite.com Technology News. Customers can also sign up to receive discounts, coupons and free products for everything from coffee to CDs delivered to their phones from Geoworks Corporation's Mobile Attitude.

Customers establish the parameters for when the information is sent to their phones.

In addition to the free portion of Personal News, customers can sign up for additional services for a fee. They can receive three extra information services for $2.49 a month, or eight additional services for $5.99 a month. Customers can select from over 30 additional services, including midday and closing stock quotes, headline national news, political news, entertainment news, horoscopes and sports scores.

Customers can sign up for Personal News through Cellular One's website at www.cellone-sf.poweredbyi3.com. Cellular One partnered with Geoworks Corporation (Alameda, Calif.) and i3 Mobile, Inc. (Stamford, Conn.) to develop Personal News.

About Cellular One

Cellular One is the leading digital wireless service provider in the Greater San Francisco Bay Area. Cellular One ranks highest in Overall Customer Satisfaction Among Cellular Telephone Users in the San Francisco Bay Area based on the 1999 J.D. Power and Associates Wireless Customer Satisfaction Study.(a) In addition, Cellular One ranks first in the Bay Area market in network access, call retention and voice quality, as determined in a 1999 netScan(TM) network quality survey.(b) Cellular One is a partnership of two communications companies: Vodafone AirTouch Plc, Newbury, England and AT&T Wireless Services, Redmond, Wash. Cellular One's Internet address is http://www.cellone-sf.com.

(a) The J.D. Power and Associates 1999 Wireless Customer Satisfaction Study was based on responses from 10,609 wireless telephone subscribers in 22 of the top U.S. markets. The San Francisco Bay Area market covers Alameda, Contra Costa, Marin, Monterey, Napa, San Mateo, San Francisco, Santa Clara, Solano and Sonoma Counties.

(b) The netScan(TM) network quality survey is a third party, unbiased and objective evaluation of wireless network service, conducted by Decide.com (formerly Emerald Bay Systems), November 1999.