Business Services Industry
MobileSys, Inc. Appoints Renee Bader Niemi Vice President of Marketing
Business Wire, April 27, 2000
Business Editors/High Tech Writers
MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--April 27, 2000
Newest Member of Senior Management Brings 14 Years of High Tech
Marketing Experience
MobileSys, Inc., the leader in enabling global wireless solutions in the enterprise, today announced the appointment of Renee Bader Niemi as Vice President of Marketing. In this role, Niemi will manage all marketing activities for the corporation including advertising, public relations, events, direct marketing, Internet marketing, partner/channel marketing and product marketing.
"We are very pleased to add Renee to our senior management team," said David Coelho, founder and chief executive officer for MobileSys. "She brings a sophisticated, global marketing approach to the company, which will help us develop and build our brand as the leader in enabling wireless data into the enterprise around the world." Niemi joins MobileSys with a wealth of high tech marketing experience, most recently as Vice President, Worldwide Marketing at Xircom Inc. in Thousand Oaks, CA. Niemi's past experience also includes management positions with NEC Technologies, Poqet Computer and National Semiconductor.
"MobileSys is in an excellent position to capitalize on the exploding demand for wireless messaging and communications," Niemi said. "It's an honor to be given the opportunity to build and manage the MobileSys brand and products while working with such a talented management team."
About MobileSys, Inc.
MobileSys, Inc. is the leading provider of global wireless communications solutions. The company's flagship product, EtherPage(R), is a highly scalable, extremely reliable solution that integrates seamlessly with mission-critical enterprise systems and delivers messages to a wide variety of wireless devices. First introduced in 1996, EtherPage is now being used on a worldwide basis by more than 650 companies and 1.5 million wireless subscribers. Customers include technology leaders such as Cisco Systems, Qualcomm, Hewlett-Packard, and LSI Logic; consumer product companies including Anheuser-Busch and Johnson & Johnson; financial institutions, such as Fidelity Investments and Allstate; and public organizations, such as the White House.
MobileSys is located at 3031A East Evelyn Av., Mountain View, Calif., 94041. For more information visit the company's web site at www.mobilesys.com, send email to sales@mobilesys.com, or call 650/623-3700.
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