InsightExpress Expands Market Research Services with the Addition of Groupware Functionality

Business Wire, April 27, 2000

Business/Technology Editors

GREENWICH, Conn.--(BUSINESS WIRE)--April 27, 2000

InsightExpress, the pioneer of high speed, fully automated online custom research, announced the expansion of its services to include multiple groupware functions and benefits. These include enabling peer participation in creating online surveys, developing user libraries of proprietary survey templates, and sharing survey results among defined groups of InsightExpress users.

"Using InsightExpress' new groupware capabilities, decision makers can now team-up to assess business opportunities more quickly and comprehensively than ever before," said Lee Smith, Executive Vice President of InsightExpress. The new groupware features enable any InsightExpress user to easily define and manage a workgroup or project team. Through intuitive access controls, a user can select which group members may view and/or edit surveys, create or share online survey templates, access survey results, or download results directly to their desktops. InsightExpress' new groupware capabilities also support messaging among members to further enhance group communication and collaboration.

"As InsightExpress typically provides research results from target audiences in less than 24 hours, it is critical that departments and workgroups coordinate initiatives and instantaneously share results and the implications of consumer opinion. Our new groupware capabilities support real-time, distributed decision-making in today's fast paced business environment," said Smith.

Using Insight Express' new groupware functionality, a team considering a new product concept could use the shared access and messaging features to collaborate on the development of a survey. Then in as little as 24 hours, they could share the results across selected team members. InsightExpress' new groupware features facilitate collaboration and speeds decision making.

InsightExpress' new groupware functions also facilitate the administration of InsightExpress across workgroups, departments and even entire companies. Lead users can now more easily monitor credit balances and usage patterns across their organizations.

"With the addition of these groupware benefits, InsightExpress continues to define and lead the development and growth of the next generation of decision support services," said Charles Hamlin, President and COO of InsightExpress. "Our goal is to provide every decision maker with the market input they need to make better decisions. With our new groupware capabilities, we now extend our vision to improve the decision making of teams, departments and even entire companies."

About InsightExpress: InsightExpress is affiliated with NFO Worldwide and is the nation's pioneering provider of fully automated market research. Through its application of Internet-based technologies, market research acumen, and respondent management expertise, InsightExpress provides clients fast, affordable, and reliable insights into the needs, behaviors and attitudes of their target consumers, customers and employees. Through its end-to-end, patent-pending process, InsightExpress enables users to access the consumer input they need to make better decisions. Visit InsightExpress on the Web at www.insightexpress.com.