@d.tech.San Francisco Focuses On Important Industry Issues, Visionary Speakers, Newsworthy Events and Hot Products

Business Wire, April 28, 2000

Business Editors/High Tech Writers

@dtech 2000

RICHMOND, Va.--(BUSINESS WIRE)--April 28, 2000

Annual San Francisco Gathering, May 8-10, 2000,

Will Explore the Future of Internet Advertising and Marketing

As opening day for @d:tech.San Francisco, an eMarketWorld event draws near, the conference promises to deliver a rich mixture of knowledge, networking opportunities and news for the Internet advertising and commerce community.

@d:tech.San Francisco will once again offer exclusive research, visionary speakers and compelling panel presentations. Several newsworthy panels, speakers and presentations highlight this year's program.

For full details of @d:tech.San Francisco and other eMarketWorld events, visit the @d:tech Web site ( http://www.ad-tech.com ).

@d:tech.San Francisco highlights include:

-- Mark Schar, vice president, global ventures, Procter&Gamble, will deliver the @d:tech.San Francisco opening keynote address on Monday, May 8. P&G, the world's largest advertiser, has led the charge to increase the effectiveness of the Internet as an advertising medium. It was at @d:tech.Chicago two years ago that P&G spearheaded the formation of FAST, a non-profit industry group working to develop voluntary standards for Web advertising. Mr. Schar, who leads global Internet strategies for P&G, will share his perspective on the current state of Internet advertising and how advertisers can reap the benefits

-- Kevin Roberts, CEO, Saatchi & Saatchi, serves as Tuesday's keynote speaker. As the leader of one of the world's largest advertising agencies, with billings in excess of $7 billion, Mr. Roberts will discuss the impact of the Internet on the advertising business, and how traditional agencies are meeting the challenge.

-- An exclusive @d:tech Super Panel on Privacy (May 8) , covering one of the most important issues facing the Internet advertising and marketing community, will feature industry experts who will discuss the current state of Internet privacy, and what marketers can do to protect and serve consumers. Super Panel participants include Russ Bodoff, senior vice president and chief operating officer, BBBOnline; John Kamp, senior vice president, AAAA; Larry Lozon, president, CEO & founder, Privaseek; Ray Everett Church, chief privacy officer & vice president, public policy, AllAdvantage; Bob Lewin, chief executive officer and executive director, TrustE; Dean Forbes, division of advertising practices, Federal Trade Commission; Elliott Maxwell, special advisor to U.S. Commerce Secretary William M. Daley.

-- The Privacy Super Panel will be followed on Wednesday, May 10, by the @d:tech Privacy Forum, exploring the hottest topics in online privacy, the prospect of government regulation, and strategies for protecting and serving the consumer. Moderated by Alan Brown - Partner, McKenna & Cuneo

-- The College Consumers Super Panel (May 10) will feature an exclusive research presentation by college network FuturePages detailing the online habits of the college demographic, followed by a panel of college students who will talk about their Web usage habits, what they like and don't like about Internet advertising, and how they respond to it.

-- The @d:tech Venture Capital Forum (May 10) is the place to learn about finding the right financial partnerships. This special forum will feature venture capital firms, Fortune 500 companies and dot-com execs who will discuss strategies and case studies that have resulted in successful businesses.

-- A significant update on the @d:tech Online Measurement Study. Following a successful debut at @d:tech.New York last year, Internet Profiles Corp. will carry this groundbreaking study to the next level. The exclusive @d:tech research will deliver actual performance results from a live campaign, analysis of how the campaign performed, and demonstrations of how different measurement companies analyze the information. Lycos donated 5 million impressions for the study. Panel participants include Doug McFarland, senior vice president and general manager, Media Metrix; David Zinman, founder and vice president/marketing, AdKnowldge; Tim Meadows, vice president, marketing, NetRatings.

-- The Association of National Advertisers will release results of its annual survey on Web Site Management and Internet Advertising, which reveals how traditional marketers are using and spending on the Internet as an advertising and marketing vehicle. ANA's survey includes more than 100 national advertisers. Presented by Robin Webster, executive vice president, ANA.

-- FAST update: It has been two years since FAST, the Future of Advertising Stakeholders, was launched as an industry coalition to address Internet Advertising issues such as online measurement, media buying ad models and consumer acceptance. Under new leadership, FAST has broadened its mission to "the acceleration of digital marketing and its integration into the mainstream marketing mix." Vivienne Bechtold, FAST chairman and director of I-Knowledge, Procter & Gamble, will deliver a progress report on where FAST is headed in a special @d:tech general session.