USADATA.com Forms Strategic Alliance With Acxiom Corporation New Alliance Creates Internet Link to Sales Leads

Business Wire, April 4, 2000

Business Editors and High Tech Writers

NEW YORK--(BUSINESS WIRE)--April 4, 2000

USADATA.com

Advanta Will be First Customer,with Portal for

Mortgage Brokers

USADATA.com(www.usadata.com), the leading source of web applications for accessing marketing information over the Internet, today announced a five-year strategic alliance with Acxiom(R) Corporation (Nasdaq:ACXM), a global leader in real-time Customer Data Integration and Customer Relationship Management. Under the terms of the alliance, USADATA.com will develop Internet applications to connect sales and marketing professionals and corporations to the Acxiom Data NetworkSM.

USADATA.com's web site will become the first real-time, pay-as-you-go link to Acxiom's InfoBase(TM) consumer and business lists, which are recognized as among the most accurate, high-quality marketing files. With the Acxiom Data Network serving information via the Internet or private networks straight to desktops, clients gain real-time access to InfoBase's data on more than 90 million households, 150 million individuals and 12 million businesses.

USADATA.com is also creating client-specific portals for large corporations, associations, franchise organizations and not-for-profit groups. These customized portals will give sales forces, agents, and brokers access to Acxiom lists and to other research sources available through USADATA.com.

Advanta Corporation, Spring House, PA (Nasdaq:ADVNA/ADVNB) (www.advanta.com) has already signed a contract with USADATA.com for a customized business-to-business marketing portal to enhance its current Web site for brokers and correspondents at www.AdvantaBC.com. The marketing portal will provide Advanta-approved brokers and correspondents with industry-unique, value-added features that will assist them in growing their business.

The USADATA.com/Acxiom alliance will improve the effectiveness, speed and cost of prospecting for new customers and business. Users of both the public Web site and customized portals will be able to perform basic and advanced market research and analysis to identify high-potential sales leads. They can then use this knowledge to acquire the freshest, targeted lists from InfoBase.

Users will also be able to optimize their list selections by overlaying research from USADATA.com's proprietary LifeStyle Connect(TM) analysis system.

"Our clients will now have one place to go to research their markets, and then to reach them," said USADATA.com president Ric Murphy. "By joining our Internet technology and our current data sources with the Acxiom Data Network, we can meet the needs of sales and marketing professionals working outside the traditional corporate office."

"We're very excited to be working with a fast-moving, growing company like USADATA.com," added Jack Proehl, Acxiom's business unit leader for strategic relationships. "USADATA.com's vision of how to apply web technology to the needs of marketing and sales professionals will accelerate the development of InfoBase data delivered through the Acxiom Data Network as the content and delivery leader for both business-to-business and consumer marketing."

About USADATA.com

USADATA.com, The Marketing Information Portal(TM) Company, delivers "marketing intelligence, on demand" through access to one of the broadest assemblages of marketing solutions for marketing professionals. The Company's Web site is a business-to-business e-commerce portal supplying information for sales, marketing, research and planning professionals. USADATA.com also creates portals for corporate customers tailored to their specific sales and marketing process and information needs.

With a client base of over 1,000 companies ranging from small and emerging companies to leading global corporations, USADATA.com's customers include Microsoft (Nasdaq:MSFT), the National Football League, ABC Television, Sprint (NYSE:FON), PricewaterhouseCoopers, Cox Interactive, DoubleClick (Nasdaq:DCLK) and Disney (NYSE:DIS).

About Acxiom Corporation

Acxiom Corporation is a global leader in real-time Customer Data Integration and Customer Relationship Management by offering innovative database marketing services, advanced technologies, and premier data content. Acxiom enables businesses to develop and deepen customer relationships by achieving a single view of customers across the enterprise. Founded in 1969, Acxiom Corporation is based in Little Rock, Arkansas. Acxiom revenues were $918 million in the 12 months ending December 31, 1999. For more information, please visit www.acxiom.com.

The discussion in this release regarding Acxiom Corporation contains forward-looking statements that involve risks and uncertainties, including risks detailed from time to time in the company's SEC reports. Actual results may differ materially. Acxiom undertakes no obligation to publicly release any revision to any forward-looking statement to reflect any future events or circumstances.

Acxiom is a registered trademark of Acxiom RTC, Inc. Infobase is a trademark and the Acxiom Data Network is a service mark of the Acxiom Corporation. All other trademarks mentioned herein are the property of their respective owners.